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Zoom Digital Developed Website and Digital Marketing Strategies for EAT Catering Dubai

Zoom Digital has developed website and digital marketing strategies for EAT Catering Dubai’s growth which is a bespoke catering and events company.

Scope of Work

  • Web Development & Maintenance
  • SEO
  • Social media

Client Background

EAT Catering Dubai is a bespoke catering and events company that best tailors to all your needs to ensure that you are offered a worthwhile personal and professional service. Eat Catering services offer everything from interactive live cooking for personal parties, kids’ birthdays, office/private events, standard big-scale organized events; to offer a wide variety of different set-ups depending on the client’s event.

From high-quality pass-around canapés to a mouth-watering seven-course private dinner, they take care of all furniture, decorations, set up, cleaning, along with entertainment to ensure your event is a perfectly enjoyable occasion for everyone.

The Challenge

SEO, social media, web development & maintenance has been a key part of Zoom EAT Catering Dubai’s digital marketing strategy, and they wanted a partner they could trust to deliver exceedingly amazing results.

After EAT Catering Dubai partnered with Zoom Digital, they expanded their digital presence with SEO and helped them implement new strategies like social media marketing to drive even more online revenue.

Zoom Digital’s Role

During the first 30 days, Zoom Digital corrected their online listings on sites and created a new menu format, and converted that into a digital format so that they could expand their keyword cloud exponentially. Next, Zoom Digital developed website and merely focused on refining their content strategy by virtue of creating new landing pages targeting the Dubai market and a series of weekly blogs featuring recent success stories.

In SEO strategy Zoom Digital used a combination of thought leadership, influencer, as well as earned media features to build the brand. They put together a robust digital strategy. Their team then created a marketing funnel targeting audiences interested in food and throwing events; trying out different food within the area.

Radius targeting was done and their ads targeted specific genres of people. Their digital specialist team fixed on audience personas and performed meticulous keyword planning. Appealing content was pushed on Social media platforms like Facebook and Instagram.

Win-Win Results

Since partnering with Zoom Digital, Eat Catering sees most website visitors coming from organic search, and they’ve increased conversions and order submissions. With their web maintenance, they’ve been maximizing their marketing spend. Working with them, they’ve seen a significant increase in organic sessions.

Results

  • Targeted keywords improved significantly in a month.
  • 62% organic traffic growth.
  • Impressions increased from 4000 to 12000.
  • Clicks increased from 30 to 200.
  • 43% Search engine visibility increased.
  • 30% month on month increase in social media performance.
  • Website speed optimized to optimal level.
  • Website maintenance task turnover in 24 hours.

About Zoom Digital

Zoom Digital is a full services digital marketing agency and software development house based in Dubai. They’re a team of expert developers, designers and digital marketing professionals who are passionate about what they do and getting results for clients.

Zoom Digital will work closely with your team to develop a bespoke, integrated digital marketing strategy and program with the aim of driving awareness and registrations of new prospect customers to help grow your business.

They can provide a complete end-to-end service, including full campaign and project management coupled with transparent reporting to form a collaboration based on trust.