ZO Skin Health, a leading medical-grade, physician-dispensed skincare brand, has appointed Croud as its digital marketing agency to help drive growth both domestically and internationally.
Croud’s localization expertise and flexible approach were key factors in the appointment. After recently taking on a majority investment from the global investment company, Blackstone, ZO Skin Health was looking to scale its digital strategy to drive growth across the US, UK, Canada, and the Nordics.
Elizabeth Capriotti, Executive Director International eCommerce of ZO Skin Health said:
Croud’s strategic approach and extensive experience in helping brands expand across markets were instrumental in our decision to partner with them. We’re excited to see where this partnership takes us, as we lean on the team’s digital expertise to help us achieve our ambitious business goals.
Kris Tait, Managing Director of Croud US, added:
Since their launch in 2007, ZO Skin Health has made their mark on the beauty industry, and we’re delighted to be working with them to further accelerate their brand presence across multiple markets. They are a great addition to our growing portfolio of beauty clients, and we’re delighted to support them as they look to expand globally.
In order to help ZO Skin Health drive international and domestic market growth, Croud will be providing a cross-channel digital strategy across paid search, paid social, programmatic, and analytics.
Croud’s proprietary technology platform, ‘Croud Control’, together with its 2,400+ ‘Croudies’ – a crowd-sourced network of global digital experts – allow its clients access to a unique combination of global reach and local, in-market insight and expertise.
About ZO Skin Health
ZO Skin Health was founded in 2007 by world-renowned dermatologist Dr. Zein Obagi to help provide comprehensive solutions for creating and maintaining healthy skin for anyone regardless of age, ethnicity, unique skin condition, or skin type. From correcting sun damage + pigmentation to preventing + protecting against future damage, ZO Skin Health has you covered.
Combining an innovative approach, powerful technologies, and product education, ZO Skin Health brings a new perspective to traditional skincare. They focus on strengthening the patient-physician relationship by providing comprehensive protocols for both in-office and beyond. Their continuum of offerings is suitable for any patient and supports their guiding belief that skin health should be backed by science, rather than by trends.
ZO Skin Health offers cutting-edge products and therapeutic treatments to bring the best results-oriented solutions straight to consumers. They take pride in developing innovative skincare solutions that optimize skin health based on the latest advances in skin therapy technologies, unique delivery systems, bioengineered complexes, and exclusive formulations.
Croud is a global, full-service, digital marketing agency that works with some of the world’s leading brands. Through the seamless connection of data, technology, and creativity, Croud develops strategies for sustainable growth that drive immediate business impact.
Croud builds deep partnerships with clients thanks to its unique model, using its ‘Croud Control’ platform to harness a global network of 2,400 digital experts, delivering holding company scale with the precision of a specialist.
Founded in 2011, Croud is proud to partner with clients such as Vans, Audible, DevaCurl, and The North Face – leading media strategy, performance marketing, and digital experiences.