whatsapp icon

YouTube’s 2018 Sundance Ad Challenge Involves 6-Second Tales, Created By 12 Advertisers

YouTube urges the agencies to explore short-form storytelling format, and this year’s six-second mini fairy tale challenge includes the world’s most prestigious creatives from the industry.

Google revealed the latest six-second challenge for agencies that launches in the Sundance Film Festival this week and twelve of the globe’s top advertising agencies created their short-form of fairy tales in six-second spots.

For Sundance, Google challenges TBWA LA, JWT NY, Grey NY, Energy BBDO, Hecho en 72 LA, The Richards Group, Ogilvy London, BBH London, 72andSunny Sydney, BBH Shanghai, Ogilvy India and Publicis New York to form short and powerful stories and see if they can survive in such short duration. The agencies define these stories, including the interpretations of Goldilocks, the Ugly Duckling, Hansel & Gretel and Little Red Riding Hood, which contains a big amount of imagination and also setting. They also prove how much focus, and effort is needed to film a short and they bet it triggers the audience much more.

The six-second shorts, showcase the diversity of storytelling on display at Sundance — and Google hopes they inspire the power, possibility and effectiveness of short-form.

Here comes all of them, pick your favourite and enjoy while watching!

The Deputy Chief Creative Officer at Grey NY, Rob Lenois commented, regarding Grey NY’s project Little Red Riding Hood:

We wanted to draft off culture to have the most impact. The idea was to flip the classic story of Little Red from a victim to that of a female heroine. A simple idea that lent itself nicely to the six-second format. Constraints can help breed creativity. We felt this format nicely lent itself to a bold story, and a great opportunity to establish Little Red’s message of empowerment for modern women in the most concise way possible. The format forces you to be decisive, efficient and – most importantly – brave. The best storytelling is born out of extremes.

YouTube’s 6-second challenge becomes traditional and the storytelling becomes improved and better as it goes on.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!


WORK | Ads & Commercials

Best Christmas Ads 2018: The Most Wonderful, Joyous, Marvellous and Happy Holiday Commercials Of The Year

It’s the most wonderful time of the year! Christmas is here ...

WORK | Ads & Commercials

Google Reveals Its Pixel 2 Spot And It Has Everything – Including The Salt Bae

The ad features everybody and the phone has every feature thinkable! ...

WORK | Ads & Commercials

Audi’s Latest Spot From BBH Is All About ‘Clowns Of The Traffic’

This is a different car-ad because it acknowledges that the real ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.