Y Media Labs Designed A Contemporary And Smart Mobile App For The North Face

When rethinking The North Face’s new mobile application, Y Media Labs challenged to keep brands’ fans engaged — whether they’re exploring the brand’s latest gear or the great outdoors.

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VIPeak
VIPeak rewards customers for exploring the great outdoors. Check in at special locations — like national parks, special events, and stores — to earn points and access premium content.

Jeff Johnson at 180 Degrees South commented,

The best journeys answer questions that in the beginning you didn’t even think to ask.

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Impact
A streamlined path to purchase led to a 30% uplift in mobile sales, and a 714% jump in VIPeak checkins.

Powerful search and filtering tools help customers get inspired or quickly find the gear they need. Plus, smart recommendations based on a customer’s past purchases let them easily discover new products.


Y Media Labs

Award-winning creative technology company, Y Media Labs that helps brands re-imagine their customer experiences, through next-generation technologies and world-class design.

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