Y Media Labs Created A 360° Digital Campaign For The World’s First Air Purifier Molekule

Molekule is the world’s first intelligent air purifier and the purpose of Y Media Labs was to create wean experience as smart, simple and elegant as the device itself.

Until now, air purifiers have attempted to collect pollutants on filters where they can multiply and be released back into the air. Molekule’s revolutionary nanotechnology destroys pollutants at the molecular level. Many harmful pollutants such as VOCs are smaller than 0.3 microns. HEPA filters can’t remove them.

Pollutants trapped on HEPA filters can multiply and be released back into the air you breathe. Molekule’s scientifically-proven nanotechnology outperforms HEPA filters in every category of pollutant from well-known allergens like dust, pollen, and pet dander to microscopic pollutants like mold, viruses, bacteria, and gaseous chemicals.

molekule-air-purifier-case-y-media-labs

The ultimate companion
Y Media Labs designed and built the touchscreen interface, the learning algorithm, and the app giving customers effortless control over their device. CNN contributed the initiative with their comments below,

If you appreciate creative design, smooth functionality & clean air, Molekule is hard to beat.

Impact
Crowned the Edison Award Winner in February 2017, and named one of 2017’s most innovative products by TIME Magazine. Now on its fourth release, it has once again sold out in just of hours.

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