WWF Donation Campaign: The Tiger Running Challenge

The World Wide Fund For Nature (WWF) has teamed up with creative agency Hungry Boys, to create a campaign which challenges you to Race A Tiger.

WWF in Russia recently came up with a campaign called the “Tiger Challenge”. The campaign has been created to raise awareness of the precarious situation the Amur tiger faces. Currently there are only 450 Amur Tigers left in Russia, the cause of the decline in tigers is due to the rise in poaching and farming.

This campaign, which challenges people to run for 10 kilometres in a day, uses running apps to track the progress of a person. This is because according to the WWF, the Amur tiger, which is the largest cat in the world, runs for about 9.6 kilometres a day. If a person is unable to beat the tiger, they automatically have to donate $5 to the WWF save a Tiger campaign Run4Tiger.

A GPS was placed on one of the tigers in order to accurately track his position. This is so entrants who are up for the challenge are able to see if they can run faster than a tiger. The Tiger Challenge App is supported by Nike+, Mapmyrun, Runkeeper, Strava, Endomondo, Myfitnesspal, Jawbone, Fitbit or Adidas Mycoach and participants can choose one of them to sign up the race.

Contestants can monitor their performance against the tiger and other contestants by following the hashtag #Run4Tiger on Twitter and will appear on the website’s ranking page.

Vlad Sitnikov, creative director, Hungry Boys, says;

This is the first time in the world you can compete fairly with a truly professional runner, the Amur tiger, and benchmark yourself against the best. But, if you lose, you need to donate $5 to the WWF save the tiger campaign. Sound like fun? We think so.

Yury Sochnev, Head of Marketing, WWF Russia, adds;

The decline in the wild tiger population is a global issue. This is a positive and creative way to raise awareness of their plight. It’s a win-win situation. You get to race against this magnificent animal whilst simultaneously generating money to help protect it. It’s time to run for your life. Our tiger is waiting for you.

The campaign will continue throughout all of 2015. To join the challenge, visit run4tiger.com

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