whatsapp icon

WPP And Facebook Globally Partner To Activate Data

WPP’s Data Alliance and Facebook has partnered globally to activate data and deliver people based marketing solutions and insights.

Partnership across WPP operating companies including GroupM, Kantar Media and Wunderman’s KBM Group is focused on collaboration, innovation and building data-driven solutions to deliver more personalized brand experiences on Facebook, in a way that respects consumer privacy. This multi-year partnership extension gives WPP direct integration to Facebook’s vast user base, allowing its agencies to build their own complex segments based on their attitudinal, purchase, location and weather data for targeting in Facebook.

WPP and Facebook partnership will also help WPP clients effectively create campaigns across all of Facebook’s ad formats including video, photo, and link ads on both mobile and desktop.

This partnership is centered on bringing new audience building and measurement tools to market. WPP companies will work with Facebook to offer new data-driven solutions that help clients better measure effectiveness with online and offline sales impact in multiple countries, enhance mix modeling and deepen Facebook Insights. Lastly, there will be joint research and thought leadership on new metrics, services and solutions that help brands better leverage Facebook to reach consumers.

Eric Salama, CEO of Kantar said;

We gather insights on millions of consumers each year on what people buy and why, including product assortment, retail strategy, brand health, copy testing, campaign effectiveness, media measurement, earned media monitoring and purchase data. Now we can leverage those learnings for our clients and make them actionable on Facebook.

The Data Alliance is the WPP company that supports the Group’s data business by enhancing access to data and data-driven marketing applications. The Data Alliance leverages a global network of expert leaders in market research, analytics, CRM, media and digital to deliver a solution-neutral and holistic perspective on the Group’s data strategy and solutions. It drives internal and external data partnerships and connects WPP’s centers of excellence to address client challenges in the world of big data.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

news | Agency News

WPP, Snapchat & Daily Mail Launch A Content Marketing Agency Called Truffle Pig

The advertising giant WPP, the social app Snapchat & the British ...

news | Industry News

Effie Worldwide Announces Effectiveness Index 2015

Effie Worldwide has released its global rankings for the most effective ...

news | Agency News

WPP Wins Holding Company Of The Year In Cannes Lions 2014

Cannes Lions 2014 saw WPP emerge as the Holding Company of ...

This website uses cookies so that we can provide you with the best user experience and deliver advertising messages and offers on the website that are relevant to you. To read more about the cookies we use and to change your settings, please see our privacy policy.