World’s Biggest Viral Video Project Unraveled!

A boutique Australia agency spent two years creating 8 of the most talked about viral videos in a social experiment!

What makes a video viral? The Woolshed Company from Melbourne, Australia dedicated two years to find out, and nailed it.

In the world’s biggest viral video project, Woolshed, created 8 action-filled, fun clips that filled people with wonder, horror, shock and laughter pangs.

From shark attacks, to selfies in a tornado, to lightning strikes and snowboarders chased by bears – the world was hooked. They watched, they shared and they debated over the reality of the videos.

Over eight stitch-up videos, funded in part by Screen Australia, amassed 205 million views and coverage from news outlets in over 180 countries across the world – making the experiment a phenomenal success.

One of the main factors that played a role in the virality of these videos was the debate over their authenticity, which stirred fire online by dividing the audience, making them all the more viral. The success of the videos was further propelled by online news channels which were quick to pick up trending topics and make them more mainstream.

The purpose of the experiment was to determine the formula for creating online media that goes viral without investing too much.

Managing director and co-founder of The Woolshed Company, Dave Christison, told Mumbrella,

We set out to better understand exactly how to create short-form, highly shareable, snackable content that is capable of reaching worldwide mass audiences without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals.

In case you missed out on any of these clickbaits, here’s presenting:


1. Online Views: 58.9 million +

A couple’s close call with lightning when a bolt appeared to strike just meters from a woman in Sydney’s Tamarama.


2. Online Views: 40.8 million +

A man’s seemingly close encounter with a great white shark.


3. Online Views: 34.4 million +

This clip of a snowboarder being chased by a bear.


4. Online Views: 21.4 million +

Tourist captures ‘selfie stick fight’ on camera in Sydney.


5. Online Views: 15 million +

This vision of a man appearing to walk into an outback tornado.


6. Online Views: 11 million +

This clip of a lion attacking a trophy hunter.


7. Online Views: 6.8 million +

The video of a stormtrooper as he topples down the stairs on the way to supposed Star Wars premiere.


8. Online Views: 3.8 million +

The video of a GoPro falling off a drone into a dance floor at Burning Man Festival.

For all those who believed any of these to be true, that’s right… you were duped!

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