Lowe’s Is Using VR Technology Allowing Its Customers To Try Products In-Store Before They Buy

Lowe’s customers can now try products before they buy thanks to the company’s latest VR initiative, named Holoroom Test Drive.  Lowe’s, a major North American retailer of home improvement goods, and operates stores in the United States, Canada, and Mexico, has been planning to reveal a new VR experience to provide its customers a unique …

Walmart Has Introduced A 3D Virtual Tour To Enhance Its Digital Shopping Service

Continuing its effort to follow new technologies in the digital marketing industry, Walmart has just released its new 3D Virtual Shopping Tour, allowing its customers to see curated apartments designed with different products. Walmart‘s curated rooms showcase almost 70 items from national brands as well as the company’s private label offerings. With the new tool, …

National Geographic Introduces Space Projection Helmets Along With Its New Show, “One Strange Rock”

National Geographic has announced a groundbreaking series named, One Strange Rock, aiming to reflect astronaut’s perspective of earth. Developed in partnership with global creative agency McCann New York for “One Strange Rock”, the Space Projection Helmet, a first-of-its-kind immersive viewing experience tells the remarkable story of Earth, from astronauts’ eyes. Combining laser projection, custom fish-eye …

IKEA Tells You How To Place Your Christmas Tree, With The Help Of AR

As December begins and the holiday season rises up, Christmas trees become more and more important, and so do their placements. For those new to Christmas Tree decorations, this is for you. IKEA’s augmented reality app IKEA Place, is eager to help you imagine furniture in your home, without it being physically present there. With the arrival …

Disney Pixar Announces First Ever Virtual Reality Project – Coco VR

Along with its latest animated film Coco, Pixar has revealed Coco VR, to let their fans experience the next level of social virtual reality. Coco VR has been announced at Facebook’s Oculus Connect Event and it is shared that the experience is available for free today on the Oculus Rift. It will be coming to …

The Chinese KFC Lets You Buy Your Favourite Burger With ‘Smile To Pay’ Technology

A KFC concept restaurant in Hangzhou, China has installed an Alipay ‘Smile to Pay’ system that lets customers pay for their meals with a smiley-face recognition and their mobile phone number. The healty-concept restaurant of KFC, KPRO is the first restaurant to use the system designed by Ant Financial Services Group, an Alibaba Group affiliate. …

Disney Announces Its First Marvel Virtual Reality Game

Disney unveiled its first Marvel Virtual Reality game that is called Marvel Powers United VR. Their latest game, Marvel Powers United VR enables its users to meet their favourite superheroes like Rocket Raccoon (from Guardians of the Galaxy), Hulk and Captain Marvel. And one more: Deadpool is the latest addition to the roster. The new …

18th BMW Art Car Utilizes Both Augmented And Virtual Reality

This year’s BMW Art Car #18 has features from VR and AR, and is designed by Chinese artist, Cao Fei. 19 world-renowned artists from all around the world have created BMW Art Cars since 1975, including Jeff Koons, John Baldessari, Olafur Eliasson, Andy Warhol and more. This year, the BMW M6 GT3 race car appeared on …

Ted Baker Is Trying To Keep Up With Virtual Reality This Season

‘Keeping Up With the Bakers’ campaign contains a VR film, Instagram Stories and interactive windows for the shops. Looks like the British fashion company is all going digital this season! Ted Baker is really integrating digital in its business and is very successful. To promote its S/S ’17 collection, a shoppable film is released and …

Audi’s Sandbox Is The New VR Experience For Big Kids

Audi creates a new virtual reality campaign inspired by the children’s sandboxes. The campaign is designed by the Norwegian creative agency POL. Titled Enter Sandbox, Audi Norway combined a sandbox installation with virtual reality to enable the drivers test-drive the new model of Q5. The Sandbox 2.0 VR experience’s digital production is prepared by MediaMonks. …

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