Gap Launches #SpringIsWeird Campaign On Instagram

Gap has launched a 12-part “microseries” on Instagram video for its upcoming Spring campaign, called “Spring is Weird”. Gap’s advertising agency Wieden + Kennedy has created a series of 12 short films, each only 15 seconds long, telling a love story between “Marcel the Shell” creator Jenny Slate and actor Paul Dano. The series presents …

Coca-Cola Pours Happiness With Make It Happy Campaign

Coca Cola advertising during the 2015 Super Bowl was focused on making the internet happier with the ad campaign titled “Make It Happy”. The ad featured a unique spin on the importance of creating more positivity on the World Wide Web, highlighting inspiring moments of optimism in the face of online negativity. Through the ad, Coca-Cola …

BMW’s Snapchat Inspired Campaign: Snowchat

BMW launched a social campaign and website called Snowchat, which lets users share pictures that last only seconds. The inspiration comes from the highly popular Snapchat app which has grown into tens of millions of young users. The Snowchat site which promotes the new BMW X4 SUV, aimed at younger consumers than BMW’s average drivers. The …

Mercedes-Benz Car Builder On Instagram

Mercedes-Benz’s GLA Car Builder on Instagram takes you on a guided journey to explore and customise your new car. Mercedes-Benz Car Builder created by agency Razorfish, takes advantage of Instagram’s linking capability. The builder uses hundreds of linked accounts and thousands of images to let you pick the color, wheels, roof and grill of your …

Volkswagen Social Campaign: #PoloTag

Volkswagen created a real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it. For 6 days, in three major cities, South Africans played the “PoloTag” social game. The participant who drove it for the longest without being tagged took the new Polo. Volkswagen …

Honda #Cheerance Campaign

Honda launched the #Cheerance campaign spreading cheer to three million people through a five-day Honda summer clearence event. Summer Cheerance Honda launched “Summer Cheerance” by spreading amusing videos, memes, GIFs and visual jokes via social media, as well as hosting events from August 4 to August 8 to support the brand’s annual Summer Clearance Sales …

Burger King’s Biggest Virtual Burger On Instagram

Burger King is a very active brand on social media and Burger King France is definitely excited to be on Instagram. To celebrate the launch of their Instagram account, Burger King France created the world’s biggest virtual burger. Partnering with French digital agency Buzzman, they decided to create the world’s biggest virtual burger on Instagram. …

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