WORKS | Guerilla Marketing

Artifier – The Most Artsy Ad-Blocker In The World

Artifier is a Google Chrome plug-in that replaces banner ads with some pieces of artworks, created by Bombay Sapphire and BBDO New York. Since 2010, the UK-based distillery brand, Bombay Sapphire has partnered with the Rush Philanthropic Arts Foundation to present artwork from valuable artists through its Bombay Sapphire Artisan Series competition on its website. …

WORKS | Guerilla Marketing

500 Cyclists Started Giving A *Beep In London To Improve Cycling Safety

Hövding and Edelman Deportivo developed a safe button, named ‘Give a Beep’, to increase the cycling safety in London. Some brands are making effort to increase safety while cycling and to prevent accidents. The Swedish company, which is specialized in producing airbag for cyclists, Hövding has a project named ‘Give A Beep‘ . Collaborating with …

WORKS | Guerilla Marketing

Introducing The World’s ‘Most Instagrammable Billboard’

One of Zaha Hadid’s latest projects can be a spectacular billboard design of the future, located on the Sunset Boulevard, California. The project is intended to illustrate the evolution of outdoor advertising and motivate the advertisers to promote in the new era. Creative display and design of the billboards are described as Sunset spectacular project, …

WORKS | Guerilla Marketing

Airbnb’s Halloween Contest Lets You Stay In Dracula’s Castle

Want to do some trick-or-treat this Halloween? Then you better join Airbnb’s giveaway trip to Dracula’s Castle in Transylvania. If you dare to sleep in the Bran Castle, this Halloween is a good time. The home-sharing company Airbnb gives two guests the chance to win a free flight to Romania, let them wine and dine, and …

WORKS | Guerilla Marketing

BMW Films Are Back With “The Escape”

BMW announced the return of BMW Films this week. The first addition to the series is named “The Escape”. “The Escape” has a magnificent cast starring Oscar nominee Clive Owen, who will return to play “The Driver”. He’ll be joined by Dakota Fanning, John Bernthal and Vera Farringa. Director Neill Blomkamp will be behind the …

WORKS | Guerilla Marketing

Get Your Worst Stock Photo Printed Tees From Adobe Stock Apparel

Adobe Stock Apparel and the Swedish ad agency Abby Priest released a limited edition clothing line to celebrate the awful stock photos. Adobe Stock Apparel teases with stock photos that seem like a total fantasy and appear unreal. Such as; a smiling woman drawing red graph. Especially in the business world, most of the stock photos …

WORKS | Guerilla Marketing

Martini Created Smart Cubes So You Won’t Need To Wait In Queue

Bored while waiting for your drink to refill at the bar? Martini created a sensory technology to solve this problem with a Smart Cube system. Owned by Bacardi, Martini, steps into a new technology called Smart Cube. The creative direction of the project was under AMV BBDO. The idea is simple, bar staff adds a Smart …

WORKS | Guerilla Marketing

Stella Artois Created A “Tastable” Music Video With Sid Lee

Stella Artois collaborates with Sid Lee, to create a music video you can taste, with sounds designed to enhance the different tastes of the beer.  In partnership with Sid Lee of New York, the beer brand Stella Artois created this unique experience. Music and taste comes together in the video, that is a part of Le Savoir –  a …

WORKS | Guerilla Marketing

Adidas Created Its First 3D Printed Sneakers For Olympians

To shine in Rio 2016, Adidas uses the 3D printing technology on its sneakers for the first time – designed especially for the Olympic champions.  The mainstream sports brand is technologically advanced, so 3D is on their radar, too. Adidas decided to give the Olympic athletes, their first ever made 3D- printed Futurecraft shoes. The …

WORKS | Guerilla Marketing

Reebok’s Outdoor Ad Rewards Fast Runners With Free Shoes

Reebok created an outdoor ad that rewards you with shoes if you run at least 17 kilometers per hour. Located in Sweden, Reebok’s ad promotes new ZPump 2.0 running shoes. The ad was devised by Swedish agency Animal and is equipped with a built-in tracker that measures the speed of passing pedestrians. When someone runs …