Branding

Did you know that the only way to see this Game of Thrones Kill List is to buy a brandless can of Mountain Dew? Because of the final season countdown is on, Game of Thrones has all the attention in the market from Oreo to PepsiCo. So the new thing is from a soft drink …

Budweiser and the Jackie Robinson Foundation is making sure that, in a year that marks Robinson’s 100th birthday, the world does not forget, thanks to a short film by Spike Lee and a campaign that celebrates Robinson and his impact, plus a pledge to open the Jackie Robinson Museum in New York this year. When …

Cloud-based team collaboration tool, Slack have revamped their most loved logo. The identity updates Slack’s familiar hashtag logo to work consistently in different scales and contexts. The beyond-successful work collaboration platform, has launched a new, buttoned-up brand in anticipation of its 2019 IPO. The new work, led by Pentagram, kills off the company’s longstanding hashtag …

To keep up with the digital world, Mastercard is removing their name from the logo as part of a “reinvention” of the brand. As a company following the digital updates so well that they even adapt the biometric fingeprint verification, Mastercard evolves their logo once again. The company revealed at the Consumer Electronics Show that …

Reebok has launched #BeMoreHuman campaign, which encourages people to be the best possible version of themselves physically, socially and mentally. The advert celebrates women who are helping bring positive change to the world. Featured in the campaign are Reebok’s ambassadors consisting of artists and athletes including, Ariana Grande, Gal Gadot, Danai Gurira, Gigi Hadid, Nathalie …

Titled “Special Event” as usual and to ring in the news, the brand revealed a logo extravaganza. Apple has officially announced an event on October 30th where the company is expected to reveal its long-awaited bezel-less iPad Pro and the updated MacBooks. However, unlike its usual event invitations, the company has done something different this year: they …

Adobe has worked closely with well-known typographer Erik Spiekermann to reveal new, digital typefaces, using the lost letter fragments from the archive of Bauhaus school of design. Spiekermann and his team worked hard on Bauhaus students’ hand-drawn sketches, posters, and works without getting off the Bauhaus’s fundamental principles and simple, balanced font style. According to …

Netflix Sans is a new typeface developed by Netflix‘s in-house design team in partnership with foundry partner Dalton Maag, the company behind typefaces for AT&T, USA Today, and Intel. In addition to bringing a unique brand identity to the company, the new custom typeface will also help Netflix, the streaming video giant, to reduce its …

To promote its new concept store in Oslo, Nike has revealed a bespoke typeface reflecting the Norwegian capital’s local identity. In order to come up with a new design for its store in Oslo, Nike came together with local graphic designer Hans Christian Øren, the founder of Oh Yeah Studio. Hans Christian Øren was asked …

MINI has revealed their new logo that will start appearing on the brand’s products from March 2018. German agency, KKLD has worked on the reduced design as authenticity and long-term value define the new brand image, which will be seen in the new logo, font and the visuals. MINI will also be taking care of …