Produced by Wieden & Kennedy London, Nike’s new ad “Nothing Beats a Londoner” has received a great deal of attention, starting from the very first day of its release.
The three-minute ad features 258 young Londoners, and cameos such as Mo Farah, Harry Kane, Dina Asher-Smith, Gareth Southgate and Skepta.
“Nothing Beats a Londoner” from Wieden+Kennedy highlights that Londoners never give up doing the things they love even the conditions (daily environment) get difficult to resist. In other words, young athletes and players show their dedication to sports branches from skateboarding and ice hockey, to tennis and boat race.
After Skepta slackly says that he’s “not getting on a cycle”, a young runner shows up and claims that cycling is a ‘light work’. The ad continues with young athletes across the city, telling what it means being successful in London.
W+K London creative directors Paddy Treacy and Mark Shanley said:
Nothing Beats a Londoner champions a special, unbeatable attitude we’ve discovered in the UK’s capital. The campaign is from London, for London, and celebrates the next generation of sporting stars against a city backdrop thriving with a culture of sport in every street, park and building.
Despite the star cameos, the creative flips the traditional model and holds kids up as the inspiration for all – championing them, their spirit and incredible athlete mindset.
Aiming to mobilize Londoners, Nike also invites all people to join its sport communities, created with over 75 sponsored athletes, and to celebrate sport at 250 venues with Nike team, until the February 18th.
People can easily download the Nike app and see a London map full of drop-pins.
Directed by collective MEGAFORCE and handled by Riff Raff Films, “Nothing Beats a Londoner” is definitely reflecting Nike’s passion for creating a unique culture of sport and brand’s own spirit.