Why Virtual Reality Matters to Marketing

You’ve probably heard about virtual reality marketing. But does it really matter? Does it have the potential to change the face of online marketing?


What is virtual reality marketing?

Virtual reality, or VR, started as a way to play video games in the 1980s, but it has evolved into a sophisticated medium with incredible promise, especially for marketers.

The infographic begins by exploring some common VR marketing terms, as well as popular VR brands, including Oculus Rift, Google Cardboard, Samsung Gear, Sony PlayStation VR, and HTC Vive.

But how can you use VR to take your business to new heights?


Why is virtual reality marketing important?

Today, there are 43 million VR users worldwide, and it continues to increase in popularity. In fact, VR adoption is expected to grow almost four-fold over the next two years with a worldwide audience of 171 million by 2018. And 35% of people have at least heard of Oculus Rift.

VR also has a lot of potential for mobile devices, and 98% of VR headsets are sold on mobile devices. In addition, Google Cardboard has more than 10 million downloads on the Play Store. The Play Store already has more than 250 VR-compatible apps.

When it comes to marketing, VR has significant potential, and it’s more effective than mobile and desktop advertising. For example, VR earned a 29.8% ad success rate (meaning that users acted on the CTA on an advertisement) compared to just 1.0% for mobile and 0.4% for desktop ads.

Users are also passionate about VR, and 81% of people who try VR would tell their friends about it.

By 2018, VR is expected to reach 171 million people, making it a great way to reach a market of everyone from gamers to YouTube video enthusiasts.


Advantages of VR marketing

VR marketing has a number of advantages. Three of the biggest ones include:

1. Immersive storytelling: Allows people to be a part of the story.
2. Product demonstrations: Lets people see your products in action and “try before they buy.”
3. Content marketing: Helps you reach new customers with innovative, interactive material.


Future of VR

According to Goldman Sachs, VR has the potential to become a multi-billion dollar industry.

Due to steady VR adoption rates and VR ad successes, we expect VR to be used en masse in no time. And based on economic trends and the diversity of VR brands, we anticipate prices to eventually drop, allowing you to purchase more affordable VR hardware and software.

We also expect VR brands to consolidate after prices drop, with the top VR companies seeking to acquire others, eliminate competition, and attract new talent.

why-virtual-reality-matters-to-marketing

This infographic by Internet marketing agency WebpageFX explores the basics of virtual reality marketing and how you can use it to market your business.

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