Posting on social media at the right time with the right frequency raises brand awareness, builds an engaged community, and drives traffic to your website.
When to Post on Social Media
The best time to post on social media depends on a variety of factors, including the region you’re targeting, the type of information you post, the platform, your target audience and how they interact with the platform. This means different businesses may find different times of the day work best for them.
You should know specific hours that your target audience mostly prefer using social media to share your content at the right time. Thus you can get more shares and engagements and increase your website traffic.
There are some differences between B2B social media posting and B2C such as region, target audience and habits of social media usage. Also, social networks like Facebook, Twitter, Linkedin have some differences about the timing.
The infographic below from Quick Sprout contains useful data about the best times to post on social media.
How Often to Post on Social Media
One of the most common questions businesses have in regards to social media is how often they should post. If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive traffic of your website, you need to update all of your channels on daily basis.
Every social network has different posting rules. Facebook, for example, works best if you post twice per day. After that, Likes and comments begin to drop off. Three tweets per day seems optimal on Twitter, and about the same number of posts is ideal on Google+.
Buffer and Sumall have complied a list of the average ideal frequencies to post across all your social media platforms to get the most mileage out of them. Check this infographic below for more insights.
Figuring out what level of frequency of posting is optimal for each network is partly science and part an art.