WeTransfer released its second annual Ideas Report, with 20,000 creatives in 197 countries and territories revealing how they develop ideas after inspiration strikes.
The file-transfering company released a report, which you can access here at the moment. The key point for this year is, more is more. Ideas report includes WeTransfer’s creative user base what inspires them to pursue these ideas and what detracts from their potential for new ideas. The company surveyed a whopping 20,000 creatives from almost every country and analysed the responses to decipher four key insights. The headline finding is around the amount of ideas you need to find a good one, and the point is, more than a lot.
The key findings include:
– 42% of creatives said the biggest distraction from creative ideas is their job
People’s jobs, money worries and social media are the main causes of distraction for creative work
– 72% of creatives use only half of their ideas or fewer
Making the world better is a stronger motivation to pursue an idea than making money
– 78% of creatives said they decide on their own whether an idea is any good or not (47% will do some of their own research, 31% just trust their gut)
In addition to the key findings, this year’s report includes essays on creativity from John Legend, Oscar and Grammy-award winning musician, Roxane Gay, author, essayist and cultural critic, David Uzochukwu, fine art photographer, and Debbie Millman, entrepreneurial podcaster, illustrator and a leading voice in design thinking.
Holly Fraser, Editor-in-Chief of WePresent commented,
Our annual WeTransfer Ideas Report was created as a way of further understanding the creative industry and our user base by providing valuable insight into the processes behind great ideas. Last year we asked how creatives get their best ideas and this year we delved into how they develop them, with the results allowing us to identify trends and patterns that could redefine how we approach creative thinking in the future.
75% of WeTransfer’s 50M users identify as creatives, and since founding, WeTransfer has built tools that facilitate every stage of the creative process — from ideation to final delivery. The company has also partnered with musicians like FKA twigs, Solange and Bjork to tell original stories about creativity that inspire WeTransfer’s audience and community.
WeTransfer presented The Ideas Report during a breakfast event in New York on November 19. At the event, Holly Fraser shared the key insights from the report. Adam J. Kurtz, graphic designer, artist and author of 1 Page at a Time, discussed his ideation process and the factors (aside from talent) that contribute to creative success. You can find out the full Ideas Report and insights from experts across creative fields in the WeTransfer Ideas Report 2019.
For the creative development of the online WeTransfer Ideas Report 2019 experience, WeTransfer teamed up with Amsterdam-based creative studio, Cartelle.