This year the efficient and natural toothpaste DentaCure will expand to new markets. Advertising agency WeThink has already changed the identity of communication.
Furthermore, they have launched a campaign on the Danish market, that will be the foundation for the go-to-market strategy on new markets.
A large number of people suffer from infections in their gum, which can be a hindrance to your well-being. The toothpaste from DentaCure, which is clinically tested, can help people getting back their quality of life. At the same time, the toothpaste is based on natural ingredients, so the consumers will not have to worry about filling their bodies with chemicals. WeThink is already helping DentaCure giving the Danes a healthier oral hygiene, and now they will be the lead agency when the Danish toothpaste expands across national borders.
Clinically documented toothpaste based on nature
The combination of the clinically documented results, the natural ingredients and the influence that the toothpaste has on the quality of life, is important for DentaCure to reflect with their new identity of communication. That is also why DentaCure chose WeThink, as the agency has years of experience with medical clients.
Lars Dyhring Müller, Head of Marketing at DentaCure explains:
We chose WeThink as they demonstrated a great insight into the product and the market from the very beginning. With help from their creative universe, they have developed a strong identity of communication, which reflects both our values of helping people with infections in their gums, to achieve a bigger comfort, and our unique product.
Fenucure Medical is a Danish biotech-company and has existed for more than ten years. The DentaCure toothpaste is made of an extract of fenugreek. The extract has shown anti-bacterial and anti-inflammatory qualities, and by a daily use, it can efficiently counteract bleeding gums and infection.
Heading towards the world
WeThink has been in charge of the identity of communication, development of an online strategy and handlings of social medias and google advertisings.
Fie Risager, Digital Project Manager at WeThink explains that it has been exciting to combine science and nature in a visual universe, and afterwards to observe the target group and their response directly on digital platforms:
One of the biggest pleasures of making this campaign, is that we get to follow it from the start. With help from an exhaustive insight into the market, we have created a strong identity of communication, and we look forward to see and measure the results and use them when we are going across national borders.
DentaCure is already on the Danish market and will be launched at selected markets during 2020. This is where all the fine experiences from the Danish market are meant to be the foundation of the international go-to-market strategy.
WeThink Nordic is a digital advertising agency with expertise in brand building and performance marketing, across all media channels in the Nordic countries.