Westman Atelier Partners With Croud to Drive Global Growth
Westman Atelier, the US-based luxury clean beauty brand, has appointed Croud as their digital marketing agency, in order to bolster their digital strategy globally.
Croud’s global network of 2,500 on-demand digital specialists, or “Croudies” and proprietary tech platform, Croud Control, were key factors in the appointment, as they will allow Westman Atelier to expand their digital scope across the US and 50+ international markets.
Lindsay Freeman, Westman Atelier’s Vice President of Digital and Brand Operations, shared;
We were looking for an agency who had the expertise and experience to drive meaningful change for our business, and we’re delighted to have found that in Croud. We’re confident that this partnership will help us strengthen our wider strategy and power cross-channel growth.
Croud’s Managing Director in the US, Kris Tait, added;
It’s exciting to be working with a brand whose values so closely align with ours. We’re thrilled to welcome Westman Atelier to our portfolio of clients, and we look forward to working closely with their team to power long-lasting performance growth for their business.
Westman Atelier will be leaning on Croud for support across paid search and paid social, as they look to expand their digital scope across several markets.
With world-class expertise in driving digital growth, Croud’s team will focus on amplifying the growing beauty brand’s paid media strategy, turning insight into action, and leveling up their channel mix.
About Westman Atelier
Westman Atelier is a luxury, clean beauty brand founded in 2018 by professional makeup artist, Gucci Westman.
For Westman, there are three vital signs of modern beauty: luxury, efficacy, and clean, consciously-crafted ingredients.
With locations all around the world, she seeks to create a new standard in luxury that she prefers to call consciously crafted beauty.
Consciously crafted beauty means a transparent and thoughtful approach to innovation that recognizes modern needs, balancing ethical beauty standards with science, technology and product performance.
It means they are always evolving and learning, and are passionately committed to products formulated with integrity.
Croud is a global, full-service, digital marketing agency that works with some of the world’s leading brands. Through the seamless connection of data, technology, and creativity, Croud develops strategies for sustainable growth that drive immediate business impact.