A performance-based, full-service digital marketing agency WebMechanix recently won six MUSE 2020 Awards.
The MUSE Creative Awards is a competition that celebrates innovation, education, accessibility, inclusiveness, and forward-thinking ideas, selecting winners through a panel of over 130 international industry leaders.
There are over 100 judged categories, including podcasts, direct mail campaigns, magazines, augmented reality, company branding, content marketing, and video animation. With over 15,000 submissions and over 50 countries participating, winning an award is both difficult and prestigious.
It won two gold trophies in the category of Website Redesign and another gold in the category of Brand Refresh.
WebMechanix received its first gold award for the website redesign of Knowledge To Practice, an on-demand learning platform for healthcare practitioners.
The client’s original website had a poor user experience—the content was scattered, navigation was unintuitive, and the overall experience of shopping on the site was more complicated than it needed to be. The business’s website also needed to support an upcoming transition toward a B2B-focused business model. The WebMechanix team created a future-proof site that educates potential customers about the brand and helped them find what they need with ease.
The WebMechanix team earned six awards, three gold and three silver. explore the new site at k2p.com.
WebMechanix secured its second gold award for its work with LogRhythm, a security intelligence company that was in dire need of a strong web presence that would clearly communicate its value to customers. As a leader in the space, LogRhythm had a wealth of technical information to offer. However, the site obscured it behind a cumbersome design, failing to focus on the heroes of the security ops world: LogRhythm’s customers.
Through bright colors, soft shapes, and curved edges, LogRhythm’s new website design stands out in the often cold security ops industry. Beyond improving the site’s appearance, WebMechanix also refocused the site’s content to appeal to LogRhythm’s users, adding a customer callout module to create a more human-centric experience. The result is a clean, colorful, and friendly website.
WebMechanix earned its third gold award for its own website branding redesign. The agency’s design team refreshed the branding after having used a simple, outdated typography and color palette for many years. They interviewed company directors to get a fresh sense of WebMechanix’s personality and values. With these insights, they considered hundreds of fonts and color swatches before upgrading the typography, colors, and icons. The result is an open, inviting website that offers maximum readability and accessibility.
WebMechanix, announced that it won a platinum Hermes award for its digital display ad campaign on Google Ads, in addition to receiving an honorable mention.
The Hermes Creative Awards is an international competition that recognizes creativity in both traditional and digital marketing, with submissions judged by a panel of industry leaders. As one of the oldest and largest competitions of its kind, the Hermes Creative Awards attracts submissions from companies of varying sizes, ranging from small teams to Fortune 500s.
Spearheaded by designer Mike Kroptavich, WebMechanix’s ad campaign uses eye-catching imagery that features bold colors, llamas, elephants, and red lanterns, taking viewers on a journey around the world to exotic destinations. The ad performed remarkably well, with the llama version seeing a $5 cost per click and an 8% conversion rate as of the beginning of 2020.
WebMechanix also received an honorable mention for a social media advertising campaign that tells the story of how a fitness equipment company substantially increased its return on ad spend with a savvy social media advertising strategy. WebMechanix’s creative team combined stunning professional photography with light, spring-friendly colors and compelling copy, developing a look and feel that fit the client’s brand.
WebMechanix is a growing marketing agency that provides clients with tangible business results and exceptional customer service. Its mission is to help companies move needles faster, more meaningfully and sustainably than any comparable solution. Founded in 2009 by Chris Mechanic and Arsham Mirshah, the company sits in the Baltimore-Washington, D.C. area.
Ready to learn about what WebMechanix can do for an online business? Check out the case studies.