How To Start And Run a Digital Marketing Agency Business in 2021
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Starting a Digital Agency in 8 Steps
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1. Educate Yourself 2. Find Your Niche 3. Do Competitor Research 4. Launch Your Website 5. Build a Portfolio 6. Set a Business Model 7. Have a Social Media Presence 8. Generate Leads
Educate Yourself
Before beginning, it’s important to educate yourself and understand as much as possible about digital marketing for agencies.
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01
Find Your Niche
Competition is intense, so finding your digital marketing niche is vital to stand out. You can then focus on a smaller audience that’s interested in what you offer.
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02
Do Competitor Research
When starting any business, you’ll want to know how you’ll rank against the competitors.
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03
Launching a Website
Before you launch your website, you’ll want to keep content and competitors in mind.
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Build a Portfolio
When you’re starting a digital marketing agency, to get reviews and your name out there, you’ll want to offer free services.
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05
Set a Business Model
There are numerous ways you can bill your client, and how is up to you.
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06
Have a Social Media Presence
When you’re starting a digital marketing agency, you’ll want to be on social media.
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Generating Leads
There are several ways to generate leads, but it can be difficult at first growing your client base so don’t get discouraged.
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Are You Ready for Starting Your Digital Agency?
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While it can seem overwhelming first starting out, you should have a good idea of how to start and run a digital marketing agency. Keep this guide in mind as you’re planning out each step of your agency.