How To Start And Run a Digital Marketing Agency Business in 2021

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Starting a Digital Agency in 8 Steps

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1. Educate Yourself 2. Find Your Niche 3. Do Competitor Research 4. Launch Your Website 5. Build a Portfolio 6. Set a Business Model 7. Have a Social Media Presence 8. Generate Leads

Educate Yourself

Before beginning, it’s important to educate yourself and understand as much as possible about digital marketing for agencies.

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01

Find Your Niche

Competition is intense, so finding your digital marketing niche is vital to stand out. You can then focus on a smaller audience that’s interested in what you offer. 

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02

Do Competitor Research

When starting any business, you’ll want to know how you’ll rank against the competitors.

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03

Launching a Website

Before you launch your website, you’ll want to keep content and competitors in mind.

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04

Build a Portfolio

When you’re starting a digital marketing agency, to get reviews and your name out there, you’ll want to offer free services.

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05

Set a Business Model 

There are numerous ways you can bill your client, and how is up to you.

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06

Have a Social Media Presence 

When you’re starting a digital marketing agency, you’ll want to be on social media.

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07

Generating Leads 

There are several ways to generate leads, but it can be difficult at first growing your client base so don’t get discouraged.

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Are You Ready for Starting Your Digital Agency?

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While it can seem overwhelming first starting out, you should have a good idea of how to start and run a digital marketing agency. Keep this guide in mind as you’re planning out each step of your agency.