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We Wear Culture: A Grand, Fashion-Oriented Digital Archive From Google

Google has unveiled a global digital platform for the fashion insiders. Titled “We Wear Culture”, the company celebrated the launch at the Metropolitan Museum of Art.
“We Wear Culture” is a site which focuses specifically on fashion. The purpose of the project is mainly about gathering the subjects; pop culture, art, history and craft, all in the scope of fashion. It basically highlights the evolution of trends and fashion as an issue of our daily lives.

Google seperated the website into 4 main sections: The Icons, The Movements, The Making Of and The Arts. On The Icons, users can explore the famous faces and designers that changed the way people dress. The Movements section includes the local trends and street styles. The Making Of is a page that shows the backstage of the stories behind what we wear, and The Arts page explains the intimate story between arts and fashion.


According to Business of Fashion, Google Arts & Culture program manager Kate Lauterbach said,

We wanted to show that fashion is much deeper than just what you wear; that there’s a story behind it, there’s people behind it, there’s influences that come from art, that come from music, that come from culture more broadly; and, in turn, what we wear influences culture.

This project is seen as a continuation of the Google Art alias the Cultural Institute Google that was created in 2010 and aims to make the most famous works of art accessible accessible by associating with more than 180 museums, schools and fashion institutions across the world — including the MET, Central St Martins and Condé Nast.

It seems like We Wear Culture will be the best fashion source on the internet, because now you can officially search more than 30,000 fashion pieces from over three millennia!

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