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We Are Social Pays Tribute To The Most Great AdMen Of All Times By Depicting Them As AdCats

We Are Social Paris aired a great tribute to ten ad men of all times, including Bill Bernbach, Leo Burnett, John Hegarty, Dan Wieden, David Droga, Maurice Saatchi and more by recreating their image in feline form.

The agency has launched an Instagram set-up starring Georgie the cat, @georgie_the_time_traveler_ which is owned by the agency’s art director Jean-Francois Balle.

Devised by Alexandre Boutry and Creative Director Thomas Guilhot, the feline concept of the work runs on We Are Social’s Instagram channel @wearesocialfr.

 

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Bill Bernbach / Volkswagen – Think small / 1959. . La pub qui changea à jamais l’histoire de la pub. Les familles américaines étaient obsédées par les grosses voitures en 1959. Leur vendre une petite voiture était un défi ! Doyle-Dane-Bernbach (DDB) brisent alors toutes les conventions : simplicité, typo sans serif, petite image du produit, beaucoup de vide, une copie en 2 mots et enfin du noir et blanc. En plus de booster les ventes, cette pub a créé une fidélité sans faille entre les consommateurs et Volkswagen. . This ad, and the work of the ad agency behind it, changed the very nature of advertising. In 1959, Baby Boomer families were obsessed with big, American cars. It was a challenge to sell them a small car! Doyle-Dane-Bernbach (DDB) went against the grain: simplicity, sans serif font, small black and white images of the product, a lot of blank space and 2 word copy. The campaign was so successful that it did much more than boost sales, building a lifetime of brand loyalty. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram #trendy #instakitty #catoftheday #fashion #beauty #face #photography #model

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George Lois / Esquire / 1968 . Avec la cover “La passion de Mohammed Ali”, George Lois crée l’une des couvertures de magazine les plus cultes du 20ème siècle. En 1968, Ali refusa de s’engager au Vietnam du fait de ses convictions religieuses. En le représentant en icône religieuse chrétienne, George Lois fait entrer Ali dans la postérité. . “The Passion of Muhammad Ali’’ created by George Lois became one of the most famous magazine covers of the 20th century. In 1968, Ali refused to go to Vietnam because of his faith. By portraying him as a Christian religious icon, George Lois transformed Ali into a living legend. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram #trendy #instakitty #catoftheday #fashion #beauty #face #photography #model

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Leo Burnett / Tony le Tigre / 1935 . Leo Burnett fonde en 1935 l’agence du même nom. 17 ans plus tard, Tony le Tigre est né. En 2018, il est toujours là. Tony aurait pu être un Kangourou, un éléphant ou un gnou. Vous imaginez ? Nous, non. Les mascottes de marque étaient nées. . Leo Burnett founded his agency in 1935. 17 years later, Tony the Tiger was born. In 2018, he’s still there. Tony could have been a kangaroo, an elephant or a wildebeest, now impossible to imagine. Brand mascots were born. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram #trendy #instakitty #catoftheday #fashion #beauty #face #photography #model

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John Hegarty / Levi’s / 1998 . Avec son agence BBH, John Hegarty réussit à convaincre son client de mettre en scène un duo de potes particuliers : un humain et… une peluche. Inspiré d’un clip de Mr. Oizo, la peluche Flat Eric devient culte avec ce film Levi’s. . With his agency BBH, John Hegarty managed to convince his client to show a very unique duo: a human and a stuffed toy. Inspired by a Mr. Oizo clip, the stuffed toy Flat Eric became an icon with this Levi’s movie. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram #trendy #instakitty #catoftheday #fashion #beauty #face #photography #model

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David Droga / Ecko-Still Free / 2006 . La nouvelle ère de la pub. Après un mois d’existence, l’agence Droga 5 propose quelque chose qui n’avait jamais été vu avant. David Droga propose à la marque de streetwear Ecko de graffer Air Force One. Bien évidemment, il s’agit d’un fake mais qui a fait tellement de bruit que même le Pentagone a dû nier l’authenticité du film. . The new era of advertising. In the first month, Droga 5 showed something that had never been seen before: they picked the most outrageous place a graffiti artist could tag—Air Force One—and staged a video of a group of artists doing just that. Droga5 created a sensation and the Pentagon had to deny the video’s authenticity three times. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram

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Lee Clow / Apple / 1984 . Si on devait retenir un film de l’histoire de la pub, c’est celui-là. Lee Clow travaille avec Ridley Scott à la réalisation. Référence à 1984 d’Orwell évidemment. Ce film au budget colossal (750 000$) est diffusé au superbowl 1984 et marquera à jamais les esprits. La saga des publicités du Superbowl commence… . If you remember one movie from the history of advertising, this is it. Lee Clow worked with Ridley Scott on the production. A reference to Orwell’s 1984, this movie costing 750,000$ was broadcast at the 1984 Super Bowl. The saga of Superbowl ads begins… . #creative #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat

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In the series of black and white images at the Instagram account, Georgie shows some of the most influential people in advertising posing alongside their most iconic work. For instance, Wieden + Kennedy’s Feline Wieden is in black casualwear by a Nike “Just Do It “campaign, while the Saatchi  is pictured in stylemark glasses and bow tie next to the agency’s iconic “Pregnant Man” poster. 

The other lead-men featured are David Ogilvy, George Lois, Lee Clow and Jay Chiat. 

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