One of the most creative projects has been designed and launched this week by a crowdfunded virtual reality film series, The Wayback.
With the support of Thomas Thomas Films, Valenstein & Fatt -previously known as Grey London – filmed the pilot episode, of The Wayback’s new VR project that offers viewers a range of immersive experiences, from the coronation of Queen Elizabeth II on 2 June 1953, to the street party to watching the event on TV and the games that followed.
The film aims to help people with Alzheimer’s recall their own memories by bringing to life the sounds and visions of a positive moment from the past. It was shot in North London in two days. A crowd-funding push on Kickstarter raised £35,000 for the project.
The entire project was created by Dan Cole, Andy Garnett and Howard Green at Grey, and written and directed by Kevin Thomas by Thomas Thomas Films. It was produced by Emma Fasson, with editing by The Quarry and sound design. The 16-minute film is also available free on the App Store. Android version will be coming in soon.
One of the viewer couples Anne and Ronald Graham-Clarke have commented to The Guardian as, ‘Oh, this is fun. I feel as if I’m at the party.’
Elisa Chami-Castaldi, Strategic Planner at Valenstein & Fatt (Grey London) says,
We wanted to pick a pivotal moment in the UK’s shared national consciousness that could trigger positive memories for people who lived in Britain, so the Queen’s coronation was the most fitting example possible. We researched as much about the details of that day as possible. The costume, the clothes, the hair, the makeup, the records. the food, everything.
The team is now opting for more partnerships and funding to make more projects in The Wayback series, including recreating moments from the 60s and 70s era.