UX Connections Supports VetCt to Deliver an Easy, On-The-Go Solution for Veterinarian Specialists

VetCT connects veterinarians with specialist support in a matter of minutes, offering trusted and expert teleconsulting to help reassure, advise, and guide cases.

With existing operations in the UK, Australia and the USA, VetCT wanted to enhance their innovation and the team at UX Connections worked collaboratively to roll out their new, improved mobile and desktop application.

The Challenge

Using an agile framework, UX Connections carried out a navigation redesign and developed optimised wireframes following weekly design sprints to create the online responsive application that was centred around the user.

UX Connections team of UX consultants were embedded in the VetCT team to create the online experience, developing easy-to-use dashboards that gave veterinarians a clear picture of all their patients cases, and a seamless methodical approach was designed to get the specialist advice they need.

The Solution

The UX consultants worked to improve the site’s information architecture and content strategy. An extensive discovery phase took place, where several activities were conducted, including stakeholder interviews, an analytics data review, competitor analysis, expert review of the existing site and customer interviews, and findings were presented back to the VetCT Product team.

Following this, the dashboard to manage cases was redesigned, black-and-white wireframes were developed, rapid prototypes were built, and usability testing was conducted to assess the impacts of the new designs.

Overall, the usability testing that the team at UX Connections facilitated and analysed showed favourable results. Participants expressed positive sentiments relating to the layout and navigation design. The quantitative data backed up these qualitative sentiments, as the completion rate was 93.3% across all tasks.

The new dashboards and step-by-step case creation was launched to customers across the UK, Australia and USA, downloadable for both iOS and Android.

VetCT have supported over 91,443 animals from their cases since day one and continue to win awards and champion in the space of veterinary telemedicine.

About UX Connections

UX Connections, the UX agency with UX/UI consultants to help your digital product succeed. Thet provide specialized, flexible, on-site UX help to their clients.