USA Today Network brings together a considerable amount of local newsrooms with a contemporary revamp, which means the iconic blue print will be seen more often.
Gannett, the owner of 110 newspapers in USA Today Network, officially announced that they’re rolling out a digital redesign, meaning all the papers will share a common template from now on. There will also be a print design for USA Today, which has already been known for its vibrant design and visuals.
The new paper is also changing its structure and has reduced the number of columns from five per page to four. A new custom typeface, Unify Sans and Unify Serif, for all print and digital properties for enhanced readability. According to the company, the new font is more readable and aesthetic. The other papers in the group, which include Desert Sun, The Arizona Republic, Des Moines Register, Detroit Free Press, and Cincinnati Enquirer, will also share the same layout and they’ll all keep their flags, the way their names appear on the first page.
Andy Yost, Chief Marketing Officer at Gannett says,
Since launching the USA Today Network in 2015, we have brought together our brands in innovative ways with a unique local-to-national approach to news and storytelling and through our unified operations. Today, we are furthering our commitment by bringing the network together visually to showcase our reach to our readers, advertisers, and partners.
We thought it was time to do a design refresh, digitally uniting the USA Today Network and bringing together the local brands with national brands. With the badges, the intention is to unify the social and digital efforts across the board.
The revamp mostly effects the digital product, with all 110 sites sharing the unified design and the same logo style on their website, featuring the blue point. In fact, USA Today Network created 30 customized blue points, with imagery in the middle to reflect the local personality of the paper. Gannett also says the digital and print redesign work was done in-house by a team of 15 people of designers and illustrators.
According to the company, print products rolled out the changes as of today, by hitting all markets simultaneously. Digital product updates will be continuously rolled out throughout October and November to remaining local media brands.