Upperdog Developed a Digital Advertising Strategy for BMW Motorrad

Upperdog developed a digital advertising strategy to increase leads and reach untapped audiences of BMW Motorrad.

86% Increase in leads.

Leads are up consistently each year since Upperdog started working together.

Project Background

BMW Motorrad is a prestigious automotive brand that wanted to develop its online strategy to be more innovative. This included becoming an industry leader in the digital space, reaching new audiences, and ultimately increasing lead volumes.

The Solution

Upperdog actioned a multi-platform approach, focusing heavily on paid social. They utilized Facebook lead generation forms, produced comprehensive targeting plans, and developed custom audiences for stronger leads. Using Spotify, Upperdog reached new untapped audiences with audio ads. BMW Motorrad was the first automotive company to advertise on Pinterest in the UK.


The Results

As well as increasing leads YoY – meeting the annual lead target by summer – Upperdog delivered a significantly lower cost per lead, and the ads reached 6.2m people over the year. BMW Motorrad UK is now recognized as the highest performing digital market globally within the company.

  • 66% Of leads were conquest
  • 154% Increase in campaign traffic


Olly Downing, Brand Communications and Partnerships Manager, BMW Motorrad UK said:

Upperdog produces an advanced digital advertising strategy every year that includes ways to exceed our KPIs and new ideas to evolve the strategy. The team is efficient, results-driven, and passionate about what they do, they work seamlessly with the Motorrad team and our other agencies to meet a shared goal.

About Upperdog

Upperdog is a digital marketing agency based in Bournemouth, Dorset, providing innovative and effective solutions to conquer the online world. Their passionate team will enhance your company’s online presence with a carefully executed strategy, bespoke to your own vision and ambition.

Upperdog integrates web design and development with digital marketing for an all-encompassing recipe for success. They produce digital strategies for e-commerce and lead gen sites including SEO, content, PPC, display & remarketing, programmatic, paid social, Spotify, Amazon, and more!