UNESCO partnered with The New York Times, along with independent news organizations, to encourage the public to read news with different perspectives to celebrate the 25th anniversary of World Press Freedom Day.
Led by UNESCO and created by creative and strategic advertising agency Droga5, the campaign invited people to read more, watch more and listen more and highlighted the importance of a free press on breaking news.
The campaign included print ads, out-of-home advertising and TVC spots and features various organizations participated to this campaign and their competitors which readers are urged to follow their news as well.
Guy Berger, director for Freedom of Expression and Media Development at UNESCO, said:
We are delighted to see a broad coalition of media organizations coming together in support of World Press Freedom Day, as we strongly believe the press should be at the heart of this celebration.
It’s inspiring to see this common effort to promote the fundamentals of press freedom at a time when we need it most. We much appreciate Droga5’s initiative to make this happen.
Agency founder and creative chairman David Droga added:
This campaign shows the power and promise of creativity and the role it can play in helping people understand the importance of press freedom. We are honored to have had the opportunity to partner with incredible organizations in support of this initiative.
Most of the publications and independent organizations included in this campaign are: Baltimore Sun, BBC News, Chicago Tribune, CNN, Daily Press, Financial Times, Hartford Courant, Helsingin Sanomat, IPS World News, la Repubblica, Los Angeles Times, MSNBC, National Review, NBC News, New York Daily News, New York magazine, NPR, Orlando Sentinel, Philadelphia Inquirer, Rappler, Sun Sentinel, The Atlantic, The Economist, The Guardian, The Morning Call, The New York Times, The New Yorker, The Wall Street Journal, USA Today, and others.
World Press Freedom Day | NBC News
People are not used to see that media companies are asking them to read a range of news from their rivals’ to gain broader perspective.
However, having one common goal in this broken media landscape with all the manipulations going around has brought these companies together to give press freedom.
It all starts with a free press.