With the help of Adam & Eve DDB, the Advertising Association launch a campaign to attract the British government from preventing access to international talents as a consequence of post-Brexit.
Britain’s advertising industry leads the world, and it attracts some of the best talent on earth.
A giant billboard at London Heathrow Airport reads, “We’re a great advert for Britain” over the images of ten successful business figures, all of whom are foreigners but also Brits. Below is the line: “British advertising thrives on foreign talent.” Other projects will appear online and in print using spaces donated by media owners.
London: A hub for global advertising
London has the best agencies and opportunity in the industry. In Advertising Association’s video, industry leaders reveal their nationalities and we can see how eclectic the city is, because these individuals are from everywhere in the world: including Germany, Poland, Sri Lanka, Italy, France, America, Australia, Holland, Jamaica, and more.
They said that they are all Londoners and that they all belong there. Without continuing access to global talents in the UK, the quality of talent in the advertising business will disappear and the industry won’t prosper.
Let’s watch the video, here,
James Murphy, Group CEO of Adam & Eve DDB and Chairman of the Advertising Association, said in a statement,
It will be catastrophic to the long-term success of the sector if we can’t access the right talent quickly and easily. Global brands want to work with the best talent and the U.K. has it. As an industry that delivers $160 billion of GDP per year for the country, anything that knocks advertising will dent the economy.
Meanwhile, the Advertising Association, which is urging to defend the UK’s global status in the industry and fight upcoming immigration restrictions that may be part of the Brexit, has published a report in collaboration with LinkedIn. Overall, 556 out of every 10,000 people on LinkedIn in London work in advertising. It is 503 in New York, 483 in Sydney, 427 in Paris and 418 Amsterdam. It indicates that London has a higher ratio of citizens of other countries working in advertising and marketing than rival global talent hubs like Amsterdam or New York. According to AA’s report, about 43% work in London and 57% in the rest of the UK.
The talent flow is continuing. The report also indicates that among 328,000 LinkedIn members, 2.47% of all London’s advertising talent are foreigners in one year. It also says more than one-third of that talent comes from EU countries, while others arrive from the US and Australia.
A Great Advert for Britain becomes a voice to the talents who contribute in making the UK advertising industry great. Here, you can have more information by hearing their stories and share your own.