The 140-character limited social media platform has finally decided to increase the character limit – and doubled it for its users.
Announced on the company’s official blog two days ago, the main reason for testing the change is the language variations.
As we all know, the 140-character limit is causing difficulties for some languages such as English, Spanish, Portuguese, or French, because of the easiness in characters of Japanese, Korean, and Chinese. That’s only because their alphabet provides users to convey more information in a single character. Therefore, for a small group of beta testers will get 280 characters instead of the traditional 140 characters per tweet.
Because of the firm’s character limitations, they have been suffering from growth and attract new users. The 140-character idea was originally came out of the idea of SMS cellphone messaging – 160 characters-, and the first 20 letters are reserved for the usernames. But because of the attachments such as videos, links or images, users faced too many difficulties.
Announcing the update on Tuesday, Chief Executive Jack Dorsey said,
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160-character SMS limit.
Aliza Rosen, Twitter’s product manager, claimed that the 140-character limit “[was] a major cause of frustration,” and that users who don’t have to worry about it typically tweet more. When people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people tweeting,” she wrote in a blog post.
This new feature is only available to a small group right now, but there’s no certain info about applying it for all users. We’ll keep you posted.