True Agency created a unique user experience for Interactive’s corporate website.
As it is shared, the core driver behind the project was to create something that served as an extension to the sales team, and not just an informational website.
This demanded a deeply empathetic mindset and required True Agency to be both respectful of the brand history as well as creative in how they pushed beyond the boundaries of what Interactive have previously been accustomed to.
Together, True Agency was keen to involve a unique user experience and sophisticated application of real-time personalization.
With Marketo already used within the business, the team designed the solution with a unique Marketo integration in mind. The end result was a great balance that allowed the sales and marketing team without knowledge of code, to have full control of the CMS and still leverage scoring, forms and personalization to all work together.
True Agency’s relationship with Interactive has benefited from the genuine collaboration. It was no different here. The result – a reimagined site that takes Marketo and WordPress integration to the next level.
About True Agency
True Agency True is a premium full service digital agency on Chapel St based in the creative hub of Windsor, Melbourne. True partners with you to craft & market beautiful digital solutions. Everything they do is focused on growing your business & brands online.