Do you want to attract international audience to an ecommerce website? With the additional global traffic visiting your site, sales will grow exponentially. Asia alone accounts for 55% of the world’s internet users.
If you want to take your small business to the next level, going global might be your best bet. Selling products and services may seem complicated, but a little bit of homework can make things significantly easier.
The complex global atmosphere requires website owners to take several decisions, which makes research essential. There are several cost-effective ways for business owners to increase the online traffic for their international website.
Make the Content Available in Multiple Languages
About 75% of online consumers prefer a website displaying content in their native language. Therefore, website owners should consider investing in resources to prepare different versions of their website.
A global site needs to communicate with a worldwide audience comfortably. An identifiable language can create the connection that customers need to take your business seriously.
One mistake that can damage the brand image of a business is poor website content. In the pursuit to make content available in multiple languages, one should never compromise on quality.
Luckily, excellent service providers like The Word Point exist that will do the translating for you. Consider the content you want to be translated carefully before approaching a word translator.
Optimize Your Website for a Global Audience
Not only is keyword research helpful but it is necessary for an online business to be successful. Moreover, different keywords may be popular in different countries.
An international SEO strategy is therefore essential for a global website. Such websites need a generous amount of traffic to generate leads. After all, the more visibility an online business gets, the better.
Global websites need to use Multilingual SEO Meta Tags to inform Google about the language of the site. Ideally there should be a different website for each country, but initially targeting different languages might be feasible.
Optimizing the content to rank in the search engine results is a complicated task, but it is rewarding. The return on investment makes SEO worthwhile.
Check Your Website’s Loading Speed Across Platforms
Speed is an essential factor to consider when going global. A website’s performance should be excellent across all channels like tablets and mobile.
When a site doesn’t load in three seconds, 53% of mobile users abandon the site. Losing so many potential customers is unacceptable. A global website that doesn’t load on time reflects poorly on the brand. Therefore, the loading speed of the site should be optimal.
Let’s face it; humans are impatient creatures. Since nobody likes waiting around, a global website needs to be quick. A site that doesn’t pay attention to the loading speed often ends up losing online traffic and revenue.
Avoid Using Text in Images
The design of a global website should be smart and sophisticated. While translating the content can be a quick process, images may be troublesome. Avoid using text in images as much as possible.
Paying attention to such small details will protect your brand image in the long-run. A website which uses too much text in its images can be problematic.
Business owners that pay attention to the design will find their site more useful. Design elements play a significant role in online purchasing decisions of consumers.
Therefore, underestimating the importance of design is a mistake. An appealing site needs to have excellent content and visuals to make a lasting impact.
Handle International Currency on the Website Wisely
A website that doesn’t display prices in the local currency is usually confusing for the customers. When expanding their site on a global scale, online businesses need to accommodate customers.
Displaying the prices according to the customer’s location is necessary. This effort to create a seamless experience for the customer pays off as revenue increases.
Depending on the current physical location of the customer, the currency displayed to him should differ. A suitable API tool can aid the customer in currency conversions.
There are international rules for expressing monetary units that websites should follow. Correctly displaying numbers and currencies is particularly rewarding.
Localize the Checkout Process
Retailers need to consider making the payment process more accessible to a global audience. The standard payment options might not be suitable for everyone.
German consumers prefer ELV bank transfers while African consumers prefer using phone credit. Depending on the region the website will serve, the payment process needs to be set up.
To reduce cart abandonment, website owners should offer suitable payment methods to their target audience. The checkout process is a crucial point in the customer’s journey.
Highlight any additional charges that a customer may incur, as clearly as possible. Making the entire process simpler for a customer will bring in more sales for your global website.
Abide with Local Laws and Regulations
Depending on the country, several rules and regulations may need to be abided. Business owners need to be mindful of the formalities when conducting business in different countries.
Before launching your services in any region, conduct research and find out the laws and regulations you need to consider. Such research will make it easier to operate as a business.
A website that caters to international clients needs to be aware of the legal requirements. You might even have to register for tax in each country that you are shipping to.
The more you know about the charges, duties, and formalities beforehand, the better. Analyzing the way competitors operate is a smart way to learn business requirements.
A genuinely global website needs to pay attention to the different needs of its viewers. Regardless of wherever the traffic comes from, the loading speed should be quick.
A great strategy to capture the attention of the target audience is providing content in their native language. When business owners pay attention to design elements and streamline the payment process, websites grow successful. Even you can adopt these tips when expanding your site on an international scale.