TOTO Is Going Mobile

MOBGEN creates a new mobile-friendly website and app for, sports betting service, TOTO!

Sports betting has never been easier…

MOBGEN created an app for both iOS and Android, a new mobile-optimised website and an app for playing TOTO in hundreds of stores on a tablet device.

With the newly designed mobile platforms, it is now easier for customers to search events, place bets, look up their favourite teams, play various betting games (like TOTO 13), scan a betting voucher to see if they have won, and look into their account details and betting history.

TOTO has been active for more than 50 years in the sports betting business and is the biggest sponsor of sporting clubs in the Netherlands. 70% of the profits generated by TOTO goes via NOC*NSF (Dutch Olympic Committee & Dutch Sports Federation) to the 76 connected sports associations.

Traditionally, TOTO customers have been placing their bets in stores, but there is now a rapid uptake of customers accessing TOTO’s digital platforms, particularly the mobile channel.

TOTO wanted to connect with their clients’ behavior in order to further optimize and redesign the TOTO betting platforms for mobile.

Point of Sale app

Along with the smartphone apps, MOBGEN also developed an app for new point of sale devices. On these devices customers can play TOTO and print a betting slip directly in the store.

This was recently rolled out in 50 stores in The Netherlands. In 2016, a total of 450 stores will have this device ready for their customers to play TOTO.

toto goes mobile mobgen

Dave van Velzen, marketing manager TOTO,

We see mobile betting growing rapidly and we are very happy to serve our clients now on mobile devices with the TOTO apps and website. And we’re excited about the TOTO devices which are now live in the stores. Together with MOBGEN, we’d like to further extend our mobile ambition in 2016 to serve and inspire our customers even more.

Michiel Ebeling, CCO MOBGEN,

We are very happy to launch these mobile platforms for TOTO, and it is great to see customers appreciate the new tools. After months of hard work by our team together with TOTO, we are proud to deliver these future-proof mobile platforms and the point of sale devices.

To check out TOTO’s new mobile website on your smartphone, go to Click here to download the new iOS app, and here to download the new Android app.


MOBGEN delivers mobile platforms that strengthen the relationship between customers and brands or companies and employees. They aim to make mobile interaction easy, engaging and rewarding, so that users become loyal and life-long brand-ambassadors.

With more than 100 mobile specialists working from 4 locations, Amsterdam, London, Singapore and A Coruña, MOBGEN offers the following services: Mobile strategy, UI/UX design, usability testing, system architecture & integration, mobile portal development (native, hybrid, html5), quality assurance and run, maintain and analytics of mobile platforms.

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