UX design agencies are performing the art of designing systems/products which offer the most optimized and satisfying experience to users.
What are UI and UX design?
UI stands for user interface and UX for user experience.
UI (user interface) designers mainly focus on the interface, which is the way in which users see the information from a computer program on a screen.
As for UX (user experience) designers, they are responsible for the whole process of the product, starting even before the user meets the product. That process consists of branding, design, legibility, utility and function.
UX design is taking users into account and empathizing with them while designing a product or a system. They aim to improve brand awareness, customer happiness and loyalty.
UX design actually encompasses UI design. Once there is a product to interact with, the users’ experience changes according to the interface of the product. In short, the interface affects the experience. This is the main relationship between UX design and UI design.
Whatever you create, you have to consider the customer journey first. If you are designing a website, for example, you have to make sure that it is user-friendly. You have to look from the perspective of your users while you are surfing on this website. Is it easy to navigate? Is it useful or pleasant to use it? Does it look applicable to your target audience? You need to be able to answer “yes” to all these questions if you aim to be successful.
Sounds easy, right? Well, this is not as simple as it sounds. This is why digital marketing agencies support brands with UX (user experience) design which usually goes with UI (user interface). You should trust and let the experts do it for you.
Who are the best UX design agencies in Chicago?
We have compiled a list of top UX design agencies with great portfolios:
Chicago-based Magnani is an experience design and strategy firm. Besides UI/UX design, their services also include branding, content marketing and social media marketing. They create and optimize experiences that drive engagement today.
Their business goals and drive conversions include crafting customer and employee experiences that engage customers.
Their work with CNA Insurance is a really good example of how important UX design is for a brand’s digital existence. After Magnani’s UX design strategy, the site exceeded traffic and lead generation targets by more than 400% with 64% increase in website traffic.
Located in Chicago, Highland Solutions is a digital experience agency with a fierce commitment to keeping people at the center of their work.
During their service and product design process, they behave very human-centric, which makes the service and product user-friendly. They have a lot of case studies with successful user experience design, which you can reach out through their website.
Chicago-based Mabbly is a transformative agency partner with a creative spark. Their thoughtful approach to design, usability, content, and performance is unparalleled.
They create responsive websites and optimize the technological experience by understanding the users. They worked with RWB, a nonprofit organization. Team RWB’s mission is to enrich the lives of America’s veterans by connecting them to their community through physical and social activity.
Mabbly developed a scalable digital platform that would enable the personal and professional growth of military veterans, and would also serve as a social community offering trust and support.
The platform had overwhelming success. Now nearing its second year, it has over 1200 users and counting thanks to the UX design by Mabbly.
Method Engine is a full-service digital agency, offering expertise in branding, content marketing, SEO, social media marketing, web development, web design, and most importantly UI/UX design.
Coupled with innovative design and propelled by the latest on the internet and mobile app technology, their process and experience bring the projects to life and consistently generate focused results.
Bookmark is a global content and communications company. With offices in Chicago, Los Angeles, New York, London, Montreal, Toronto, Shanghai and Singapore, they are experts at engaging consumers, driving sales and transforming brands.
Bookmark manages British Airways’ Inflight Entertainment microsite, which is a platform listing what content is available to passengers on specific flights. Following a relaunch, the site now includes additional innovative features, such as the journey planner, as well as engaging editorial to help it stand out from the competition.
Bookmark has enhanced the passenger experience for British Airways’ customers, from the point of booking to arriving at their destination. Since the microsite relaunched, there has been a 50% increase in traffic. Customer interaction via the suggestions box has also increased.
Monday Loves You is a Chicago-based digital agency. Yamaha partners with them to connect musicians with each other and music-lovers with their brand. Monday Loves You played a significant role in platform/app development, UX design and product strategy for Yamaha Soundmondo.
Yamaha Soundmondo was developed, so users can share these sounds with the reface community. They simply need to connect their instrument to either their mobile device or computer. Soundmondo can retrieve the sounds created on their instrument and place those sounds on other Soundmondo users’ instruments.
The reception to Soundmondo has been massively successful – with over 10,000 sounds created within its first year.
Now, you know which UX design agencies are the best ones in Chicago and why you should contact them for your service or product. If you are interested in user-friendly and inspiring website designs, you may check our blogs.