Influencer marketing has recently been a significant player in the digital marketing industry. Digital agencies are here to support you with strategies.
Influencer marketing is considered to be the new king of the content, but what is it exactly? Who is an influencer? How influencers can reach out to your buyer persona? How can digital agencies help you with influencer marketing? What are the best influencer marketing agencies with effective campaigns? This article aims to answer all these questions and more.
Who is an influencer? What is influencer marketing?
Influencers are the people who have gained organic followers or subscribers over time through social media platforms. They usually spend a lot of time and effort by creating content appealing to their target audience. They actually create their own brand.
When you ask influencers to mention your product/service through their channels and pay for it, it is called influencer marketing. This is the simplest explanation; however, not enough.
Influencers care about their followers and of course, get protective of their reputation, meaning that they would not be mentioning your product or service just for money. It should really mean something to the influencer. They have to believe in it. Therefore, it is very important to find an influencer who would think your product or service is beneficial so that they would suggest it to her/his followers.
It is vital to realize that followers trust the influencers, and influencers know and want to keep it that way. You should realize the power of influencers. They can really affect the decision-making process of your customer clients.
Influencer marketing is a popular way to raise your brand awareness, increase traffic to your site, and drive your brand’s message to your buyer persona. Your ideal target audience is the influencers’ followers through different channels.
How influencers can reach out to your buyer persona?
Influencers know really well what their own followers are exactly looking for, what problems they suffer from, and what solutions they need. This fact leads them to be a good point of contact to recommend something.
Their subscribers or followers feel close to these influencers, follow them and wonder what products they are using, which places they go to for specific activities, what they eat/wear/think. Really effective! People respect the influencers so much that they can shape their consuming and lifestyle according to influencers.
If you plan to be realized by more potential clients or readers, you should analyze your target audience in the first place. That is the key point. You need to find the respective influencers to reach out to your own buyer persona after specifying them. This is where you start to need an influencer marketing agency.
What does an influencer marketing agency do?
There are different types of influencers with different types of followers or subscribers: micro-influencer, celebrity influencer, blog influencer, social media influencer and key opinion leader (KOL). Briefly, an influencer marketing agency will help you to find the perfect influencer who has followers similar to your buyer persona.
An influencer marketing agency helps you to create your marketing strategy by considering different variables such as coming up with your campaign goals, specifying your campaign audience, setting your budget, choosing the respective influencer, reviewing the influencer’s work, aligning with the influencer, finalizing campaign expectations, rewarding your influencer and measuring the success.
Who are the best influencer marketing agencies with effective campaigns?
An influencer marketing agency is a bridge between you and the influencer. You wouldn’t like to be on a bridge which is likely to fall down. Therefore, you should be careful with the agency you will work with.
These agencies are the experts who specialize and have experience in creating an influencer marketing strategy considering the best for you and the influencer. We have compiled the best influencer marketing agencies with effective campaigns:
Blue Fountain Media is a digital agency based in New York. They have run a successful campaign with Sony for their Portable Ultra Short Throw Projector. Its awareness was very low before this campaign.
In the influencer marketing side of the campaign, Blue Fountain Media worked with Chris Macintosh of Daily Tekk to create a video review of the product. In the end, supported with a redesigned website and Instagram ads, they have had over 40,000 site visits with a 10% conversion rate.
Social Media 55 is an award-winning digital marketing agency with offices in Chicago, Los Angeles and Montreal.
Although their name makes you think that they are doing only social media marketing, they are actually a full-service digital agency. As for influencer marketing, they can support you with all types: micro-influencers, bloggers and content creators, KOL (key opinion leader) and celebrities.
A Hong Kong-based social media agency Digital Business Lab collaborated with Polaroid to raise its brand awareness via influencer marketing.
They applied an innovative social media strategy, including video production, micro-influencer marketing, social media content and advertising.
Thanks to their influencer marketing strategy, the reach has increased by 87%.
Manchester-based digital marketing agency Soap Media can draw the perfect influencer marketing strategy for you. Their steps include understanding your brand and culture, making competitor analysis, identifying your personas, contacting the right influencer for your project, implementing and reporting.
With offices in New York, Sydney, Berlin and Copenhagen, LOOP is a bold-thinking creative digital agency working for leading brands worldwide.
They have run a campaign with PUMA, called #RunTheStreets. This campaign actually connected influencer marketing with social media storytelling. They have created content for more than 12 influencers who are one of a kind in their major. PUMA stands out through these influencers’ storytelling.
They have got over 60 million video views with a very diverse audience.
Dragon Social is a social media marketing agency located in Hong Kong. They specialize in KOL (key opinion leader), one of the types of influencer marketing.
After defining your target audience, they use a variety of channels, not only WeChat marketing and TikTok.
Tym & Co. contacted Sydney-based digital agency Insil for an influencer campaign. They wanted to increase their brand awareness and engagement with consumers.
With the impressive results, they got over 976,000 targeted content views with 16x ROI (return on investment).
That was the list of top influencer marketing agencies all around the world with great case studies. If you want to use influencer marketing for your brand, it is highly recommended that you consult the experts, influencer marketing agencies, who are already good at it.