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Top 7 Content Marketing Agencies in London with Creative Case Studies

Content marketing is an inseparable part of digital marketing strategies. It will become even more important in the near future because customers want more and more informative and engaging content. Most importantly, it builds trust in your business and makes it easier for you to attract potential clients. Therefore, we created a list of the top 8 content marketing agencies in London to help your selection process.

  1. Beyond
  2. The Charles
  3. Crowd
  4. Bookmark
  5. Impression
  6. Croud
  7. The Good Marketer

Hopefully, one of these agencies will fulfil your needs. Also, don’t forget to check out their case studies. Use the list below if you’re seeking a content marketing expert to offer guidance for your business.

1. Beyond

San Francisco based Beyond is a design company that has offices also in London, New York and Austin.

Virgin worked with Beyond to redefine their website. The agency developed an algorithm that delivered personalized content recommendations. They also built a content strategy that helped Virgin identify and engage with their key audience.


In the end, Virgin’s users had a much more engaging experience. The company’s page views per visit increased by 32%, and it happened a 107.27% uplift in time-on-site.

2. The Charles

World Bicycle Relief collaborated with The Charles to re-design their digital presence and to retell their story overall. The focus was on the storytelling and creating a visually rich brand narrative.

WBR’s key content was in low engagement areas. Therefore, The Charles created a content strategy that works well with the flow of the website.

This successful partnership led to an ongoing relationship on various fundraising campaigns.

3. Crowd

Crowd is a creative agency with offices reaching from San Francisco and London to Dubai and Shenzhen. Their services include growing your audience, sales and brand awareness.

Crowd’s work on Chile Tourism is a great example from their creative content portfolio. They worked with a leading travel writer and authority on Chile to create a website promoting activities during the off-peak season. The combination of visually stunning design and great content worked very well and had very satisfying results.


4. Bookmark

This global marketing company brings content and communications together. They are a full-service agency that is an expert at engaging consumers, driving sales and transforming brands.

The Swiss luxury watch and clock manufacturer Patek Philippe partnered with Bookmark on several branded content projects including a 400-page book: Patek Philippe, the Authorized Biography.

Since launch, more than 300,000 customers have opted into the programme, most of whom cite the magazine as their first port of call for product news. Moreover, one issue alone generated £1 million of additional watch sales.

5. Impression

Impression is a multi-award winning digital marketing agency in Nottingham and London. Their specialisations include digital marketing and web development.

GreatBeanBags™ had already been working with Impression on technical and content-focused SEO. Then, the company thought there were specific keywords that needed an aggressive link building campaign to improve positioning. Impression wanted to produce something different and decided to focus on “kids bean bags”. Because they are a local business, they wanted to engage with a local exhibition called “Dinosaurs of China”.


The creative concept was to be a children’s competition where kids would draw their dream dinosaur to be in with a chance of winning tickets to the exhibition as well as a giant bean bag with their design printed onto it. The campaign resulted in 35 unique linking domains overall from national and regional online publications.

6. Croud

Croud is an award-winning, global digital agency. They are specialised in PPC, SEO, content, paid social, programmatic, shopping and feeds, data and insights.

Sealskinz hired Croud to create a content strategy to both inspire and engage their audience. Croud created three pieces of hero content, which told the stories of ordinary people overcoming adversity. #IAmEndurance

Head of Marketing at Sealskinz said,

 The message reached far beyond where we thought we could take it and the stories told have ended helping to change people’s lives.

7. The Good Marketer

As a digital marketing agency in London, The Good Marketer designs their packages for small businesses who don’t have the time or the cash-flow to train and hire somebody in-house.

Signature Works – a luxury co-working space in Liverpool is one of the agency’s clients. The company’s challenge was to build brand awareness in Liverpool and generate a regular stream of online enquiries. The Good Marketer provided the brand, services such as email marketing and paid social media activity, other than content marketing.

Finally, Signature Works’ conversion rates boosted by 108% and cost per conversion reduced by 87%


Internet generation likes personalization and interaction and content strategy is the best way to connect with your audience. You can attract new clients by creating engaging content. To achieve this, you need to work with skilled professionals.

We hope that our guide helps you to choose the best content marketing agency in London that meets your needs.

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