Going hand in hand with user experience, the user interface of a product is an important aspect to take into consideration when walking through your customer journey.
To increase conversions on your website, you should have a website or application that’s user-friendly and offers sufficient information for the user to complete a transaction.
If you’re looking for a way to get ahead of your competition, increase your business credibility and trust, here are the top 10 user interface design trends for 2018 to keep in mind when planning your next platform upgrades.
1. Landing Pages with More Consistency and Structure
A trend that seems to be becoming more popular over time is to have a website where the majority of the information visitors need is located on one page. Essentially, visitors will no longer need to navigate between multiple pages, but can instead just scroll from top to bottom.
2. Incorporate New and Unique Images on Your Website
With any search engine, to minimise the chance of being penalised for having the same images and copy as others, 2018 is the year to find unique and abstract images to incorporate onto your website.
The images you select for your overhaul need to be of high quality to ensure you’re able to display a product that’s of very high quality.
3. The Ability to Successfully Integrate 3D graphics Onto Your Website
Due to the host of technological advancements over recent years, incorporating 3D graphics into your website or applications has gone from being a dream to a reality.
The biggest part of doing this is to ensure whatever graphics you choose to integrate, the load time of your website or application isn’t affected by it too much.
4. Bring In Gradient Colours
Gone are the days of having a plain website with not much colour in it. It’s time to consider bringing in a smooth colour transition into your website or application. This can be beneficial for you as you’ll be able to enhance specific areas and elements of your website.
When putting together the framework for your website or application, you’ll have the opportunity to play around with the gradient colours to ensure you are using it to the best of your ability.
5. Upgrade Your Typography
There’s nothing more refreshing than unique lettering. When planning your upgrades, be sure to incorporate a few bigger headings into your website. If you’re going to be making use of different fonts, the legibility of these needs to be taken into consideration.
As you don’t want to have too much white space in your new website design, the way in which you position your text and other elements will need to be planned out carefully.
6. Video Content Is The Way
Statistics generated from facebook state that by the year 2020, 80% of users mobile data will be attributed to video. This is the perfect opportunity to get ahead of your competition by finding a way to include video into your website. This proves to be the gap you need to summarise a large portion of information into a video.
You’ll need to spend some time brainstorming with your brand and content team to ensure the videos you upload to the website are unique and relate back to your business offering. You need to work hard at grabbing the viewer’s attention within the first three seconds of the video.
7. Bringing It Back To Basics and Ensuring Your Website is Mobile Responsive
Ensuring your website is mobile responsive is something that’ll never get old. As most people are constantly on the go, to ensure you are able to reach a larger target audience, having a website that isn’t mobile responsive will disadvantage you and potentially increase your bounce rate.
Businesses should constantly be working on their ability to have a website that is mobile responsive. By introducing higher quality images and graphics to your website, tests should be conducted to check that the load time of the website isn’t too long and the website becomes responsive.
8. Declutter Your Website and Enhance Your User Experience
In order to have a successful user interface, you’ll need to spend some time on upgrading and analysing the user experience your visitors are currently experiencing. Be sure to keep your website as clean as possible and remove any elements that don’t need to be there.
This cuts down the time it takes to start generating conversions as you are also minimising the amount of steps. It needs to take for a visitor to complete the action they intended on taking when visiting your site. This also benefits your business in the long run.
9. Voice Activated Interfaces
Leaders in the market, Google were the first to introduce voice activated interfaces. With some businesses soon following suite, this feature allows for people to conduct their searches without having to type.
With the voice recognition services, these interfaces have become almost 90 % accurate when conducting your search.
10. Enhance Your Chat Feature on Your Website
This particular trend can be seen as being an enhancement on the personal service you offer your visitors. If they are having technical difficulties, having the option to speaking to someone instantly makes your site more attractive.
Businesses need to ensure they are paying attention to their consumer needs and make the necessary enhancements to this feature.
You should be mindful of your operating hours and have auto communication set up that informs visitors of this. Some issues can be resolved without needing to speak to someone, so be sure to provide for any sort of scenario.
These are just 10 of the trends to look out for in 2018. WIth the pace at which we experience technological advancements, there’s no doubt that there will be even more later on in the year.
If you are looking for a way in which you can set yourself apart from your competition, then you should look at the possibility of implementing one or two of these trends on your website or application.