Tools > Social Media Management Tools > Social Media Listening Tools
Social Media Listening Tools
Social Media Listening Tools

Best Social Media Listening Tools


Social listening refers to tracking all social media channels for conversations, mentions and trends related to your brand and also industry. By using the best Social Media Listening Tools for agencies we’ve listed below, you can turn these insights into smart marketing decisions.

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Mentionlytics

Mentionlytics

Mentionlytics changes the way of Brand Monitoring in Web & Social Media, overtaking the major challenge of gaining information about your brand, quickly and accurately.

Awario

Awario

Awario is a social media monitoring app that will help any business get related updates in no time. Listen to your audience, start discussion and improve your brand awareness with Awario!

Sprout Social

Sprout Social

Sprout Social enables brands to find, form, and deepen the connections with their social audience. A suite of deep listening and analytics and social management enable organizations and brands of all sizes to be more open, real, and empathetic on social.

Digimind

Digimind

Digimind is the global leader in AI-Powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach.

Mention

Mention

Mention is the leading tool for brand monitoring and reputation management etc. for enterprises and agencies. User reviews to blog comments, leading brands choose Mention to track the most important conversations about their brand, competitors, and industry across the web.

Cool Tabs

Cool Tabs

Monitor and analyze the conversations your customers and users generate about your brand, competition, sector or any other topic.

Konnect Insights

Konnect Insights

Konnect Insights is a comprehensive platform that unifies data science, marketing, analytics, and customer experience to ensure a true imagery and projection of the brand.

Linkfluence

Linkfluence

Linkfluence helps you understand your customers better. They combine AI with market research expertise to turn social data into impactful consumer insights.

Brand24

Brand24

Brand24 is an award-winning app that helps you track & engage people talking about your company. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business.

SentiOne

SentiOne

SentiOne monitors the social media, portals, forums, and blogs globally using proprietary algorithms, collects public mentions, and automatically analyses them for consumer insights.

Socialbakers

Socialbakers

Socialbakers is a trusted social media marketing partner to thousands of businesses of every size. Socialbakers Suite is a marketing platform that leverages the power of machine learning to help brands make smarter investments on social media.

Onclusive

Onclusive

Onclusive empowers communications teams with media monitoring and PR analytics software and services.

Keyhole

Keyhole

Keyhole is the #1 platform for hashtag analytics. The real-time dashboard is used by organizations like Google, Amazon and yes, LinkedIn.

Talkwalker

Talkwalker

Talkwalker is a listening and analytics company that empowers brands and agencies to optimize the impact of their communication efforts. They provide companies with an easy-to-use platform to measure, and promote their brand worldwide, across all communication channels.

Falcon.io

Falcon.io

Falcon.io provides a unified SaaS platform for social media listening, advertising, engaging, publishing, and analytics. They enable our clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform.

Swat.io

Swat.io

Swat.io is specially designed for the requirements of professional social media teams managing a large number of channels across all different kinds of platforms.

What is a Social Media Listening Tool?

Social media listening tools provide the most valuable data to strengthen your social media strategies. These tools help understand conversations about your brand made by existing and potential customers on social media platforms. To discover what has been said about your brand, you should implement the best social media listening tools into your marketing strategies.

 

In short, social listening means tracking all social media channels for brand mentions and conversations in order to analyze and provide recommendations. It consists of two steps. While the first step focuses on monitoring search terms and tracks keywords related to your brand, the second step is more into real time analyzing the data and putting it into action.

 

What is the Difference Between Social Media Monitoring and Social Media Listening?

 

Although social listening and social media monitoring is also known as brand monitoring look similar to components, there is a slight distinction between them. While a monitoring tool aims to collect social search results from social channels like Twitter, Facebook, Instagram and also search engines, a social listening tool refines results into meaningful insights. This often points out social sentiment analysis.

 

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Social listening is a wide topic as feelings and thoughts play the lead. Not only it helps to understand social media managers how customers think about their brand but also helps learn more about what people think of their competitors. These insights can understand them deeply and drive real business decisions.

 

Social media listening tools for agencies are here to ease tracking of mentions, relevant keywords and conversations about their clients. Rather than creating an account for each client, being able to manage them from a single place makes social managers jobs easier. It is also efficient for seeing each mention all together, so nothing will be missed.

 

When it comes to choosing the best social media listening tools for agencies, there are some considerations that may come up. Pricing could be one of the most important factors for every business. Since the market covers up each unique need, it is possible to find your tailor-made solution even for free. Alongside paid solutions that offer free trials, there are countless forever free social media listening tools. Google Alerts can be a good example of free social media tools.

What are the Benefits of Using Social Media Listening Tools?

Find New Leads

Find New Leads

Monitoring mentions allows finding the most relevant leads that show interest in your brand, product or service. Most people search for brands before purchasing from them. If businesses know which keywords are searched by potential leads, they can join in the conversation and convince them to make a purchase.

Improve Customer Service

Improve Customer Service

Sharing complaints and bad experiences from Twitter accounts have been on the rise. Social media listening tools can provide brands convenience in eliminating issues customers face. Best social media listening tools collect complaints once they are mentioned on social media and the customer service team can reach out to them swiftly.

Track Marketing Campaigns

Track Marketing Campaigns

Monitoring every single thing that has been said about your brand on social media platforms can help social media managers gather all the information. This data would be a good indicator of your social media marketing activities. Social media monitoring tools can calculate engagement, sentiment and access metrics.

Access Customer Insights

Access Customer Insights

People tend to share their opinions, thoughts and experiences on social media more than ever. It has become the most effective and quick way. Except for the negative comments, it is also useful to learn customer expectations and get to know them better.

Find Out Influencers

Find Out Influencers

Tracking conversations about your brand also helps reach out to influencers who are showing interest in your business. By using the best social media listening tools, you can find out the best influencers that match all your work needs.

Conduct Competitor Analysis

Conduct Competitor Analysis

Social media listening tools help identify each mention that seems relevant to your business. In most cases, these tools gather information about your brand competitors as well. This information can help you run the most effective marketing campaigns.

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