Mission Impossible hit the theaters once again, yet this time the venue is The Apple Park campus, as a part of this year’s Apple Keynote event.
To kick off this year’s awaited show, Apple debuted an action-based spot and starred the athletic and acrobatically-inclined employee named Alison whose adventure is to get a misplaced silver suitcase to the Steve Jobs theater in time for this year’s show.
Tom Kuntz directed Apple’s September Keynote, alike the previous years.
Throughout the 3 minutes-long struggle, Alison is assisted by Siri and she sprints across tables, leaps from staircases, slides across floors, and skips across a lake. Her Air Pods and Apple Watch helps her to pass through the obstacles and get her to the brand’s Apple Park corporate HQ while the movie soundtrack plays on the background.
After that, Alison retains throughout despite finding her fellow co-worker named Kevin, is more tech-savvy then her. After the final obstacle that Kevin handles, the suitcase finally arrives to Tim Cook, and the contents turn out to be a downer compared to the new Apple stuff that he is about to reveal.
After the grand opening, the event follows the stuff that brand is about to unveil: iPhone Xs as an iPhone’s largest display ever;iPhone’s largest display ever; the new Apple Watch 4’s electronic heart sensor that allows you to take an ECG from your wrist; group Face Time on the iPhone Xs and iPhone Xr as a new liquid retina display.
None of us will imagine what the new products’ fate is going to be, but the features of iPhone Xr, especially being “the most advanced LCD in the industry” seems to be an impossible mission.