The Whitney Museum of American Art now has its own Snapchat Lens to promote “Grant Wood – American Gothic and Other Fables” exhibit.
It’s shared on the Whitney Museum’s website that Wood’s “American Gothic and Other Fables” brings together the full range of his art, from his early Arts and Crafts decorative objects and Impressionist oils through his mature paintings, murals, and book illustrations.
Created by The&Partnership, the campaign encourages visitors to enjoy with Snapchat lens which allows them to swap their faces into Grand Wood’s iconic male and female portrait.
The Whitney Museum is also rolling out out-of-home (OOH) ads, featuring the painting without the figures so that people can take their own portrait.
Organized by Barbara Haskell, Curator, and Sarah Humphreville, Senior Curatorial Assistant, the exhibition will run until June 10.
Museums have started using digital technologies to promote their exhibits and art works, and this is one of the great things with regard to the ways that digital technologies are used in creatively.