The British newspaper is working to increase the mobile-app sales and managed to rise the percentage by 30% since this time last year.
Known as one of the most rooted newspapers in the industry, The Times are making serious digital investments since two years, and according to the publisher, mobile customers are viewing three times as many pages per visit as they were a year ago.
The page-views on the app are up by 300% since last year and they’re focusing on three updates to the digital editions in a day, timed at 9 am, 12 pm and 5 pm respectively. The most engaged readers and subscribers are on the tablet and smartphone apps for the paper. Of course, simplified and user-friendly mobile app helps customers use the online platforms frequently.
The purpose is to increase the registered users who can read two articles. Because for the third article, one must subscribe. Last month, the count was around 550,000 for the sign-ups and its remaining consistent. After all, the goal is to convert the registered excess into paying subscribers and app users.
According To Digiday, The Times’ Head of Digital, Alan Hunter, says,
At the time, some people thought we were crazy. But it’s working. Our guiding principles when we started were to be reader-first and mobile-first. I had those things written on a massive whiteboard in the boardroom. We wanted to do what was good for them, not what media commentators thought we should. And it’s working.
When we hear about The Times it always sounds veteran, yet the company has been open to innovations and experiments. Their next step will be using videos and podcasts more frequently. Looking forward to hearing the good news!