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The State Of Email Marketing In 2018

Knowing an impressive ROI of $44 for every $1 spent, it’s easy to see why email marketing is so popular in 2018. 

89% of marketers feel their email strategy is successful. If your email marketing is falling into the unsuccessful side, take a step back and assess what you’ve been doing. Make sure you have goals for your emails, and that they are attainable.

Opens and clicks are a great way to understand more about your subscribers. However, make sure you’re also tracking conversions and purchases, they’ll be what drives your business.

Today, there are so many digital marketing options available. It seems like a great time to review why email is still one of the best. Take a look the infographic created by Campaign Monitor below and see how your successes and struggles fall in with other marketers.


The infographic has useful and important stats on what marketers are finding handy in email marketing in 2018. Sending emails to your subscribers and customers is a sure-fire way to ensure your business stays in their minds.

Do take a look at your email stats though, and see what’s working and what’s not. You may need to change the frequency of your emails or the content to find more success in your email marketing.

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