To promote its brand-new electric vehicle Kangoo Z.E., French car manufacturer Renault presents its first animated spot “The Postman”, developed by The Loft Publicis Conseil for Valentine’s Day.
What would make a postman, who keeps trying to reach a girl who he loves, happy?
Lars is a postman, who secretly falls in love with Karen on his daily postal round. He gets blocked by Woofy, her dog, who is woken up because of his noisy vehicle, every time he comes for a delivery.
After he gets over several comical attacks from the protective dog, one day Lars finds a different set of keys, belong to the electric car, which enables him to go and finally see Karen, his love.
Here you can watch this sweet love story that will warm your hearts and its creation process at the following video:
Carine Gaillez, Renault’s global content and media director, said:
By developing a full-fledged and accessible electric vehicle range, Renault wants to make everyone’s lives better. This animated content is the best way to illustrate the reasons to believe in these innovative vehicles in an emotional way.
We are proud to have developed with the Publicis Loft this universal, engaging story, for a timely event that matters in our audiences’ lives.
Patrick Lara, Publicis Conseil’s managing director, said:
The Postman film is a different approach to other EV content that Renault has produced in the past. We hope this romantic and funny story will drive closeness and familiarity with Renault’s audience this Valentine’s Day.
Created by The Loft Publicis Conseil, and directed by Akama of WIZZ, Renault’s ‘The Postman’ movie draws attention to the company’s aim of making everyone’s lives better with electric vehicles this Valentine’s Day.
We love animation and it’s good to see that Renault has also involved in this charming world by creating a simple but long-awaited love story with humble and familiar characters for its new electric car.