CA based digital agency, The Miller Group is proud to announce their MAC gold award for Centra Credit Union’s branding campaign, and their Goodwill Halloween TV commercial.
When you’re one of the largest credit unions in the state, incremental growth is a challenge. So when Centra Credit Union asked The Miller Group to develop a branding campaign aimed at millennials, whose knowledge of credit unions is limited, we needed to find a universal message that was both engaging and relevant. People in their 20s and early 30s share certain values. They appreciate authenticity and transparency. But they often have trouble “adulting” – or keeping it all together.
Centra’s new multi-platform campaign – including digital, social, experiential and outdoor – acknowledges this struggle. And provides young people a real solution: dozens of products and services to start them on their way to financial independence.
Congratulations to Centra Credit Union, proud winners of the #MAC (Marketing Association of Credit Unions) gold award for the category of “Image Enhancement”. The award was presented recently at the #MAC annual conference for an integrated marketing campaign developed by The Miller Group and targeting millennials.
Centra Credit Union, one of Indiana’s largest credit unions, focuses on helping members manage their finances. To capture Centra Credit Union’s community-driven commitment, The Miller Group created this :60 branding spot with a simple message: “Start right here”.
It’s that time of year when shoppers turn to Goodwill for their Halloween inspiration. So, the Pacific Palisades, CA based digital agency recently produced a new :30 spot for Goodwill Southern California’s 85 stores. The project has began airing online in September and runs through October.
Credits go to Rose Cefalu and Gary Bettman as Producer and Director, Gerome Vizmanos as DP, Renee Miller as Creative Director, Kate Cochrane as Associate Creative Director, Fredrik Sjoblom as Art Director, Jay Diaz as Editor and the credits for the music of the project goes to Pond5. You can see the TV commercial of the project below.
About The Miller Group
The Miller Group is a marketing and advertising agency that specializes in brands, experiential marketing, broadcast production, web development, lead generation, media, and so much more.