The Lancet and Edenspiekermann join forces to create a global campaign for better lives.
After an international selection process, The Lancet has chosen Edenspiekermann to be their partner for brand development, concept and design of the global campaign.
Edenspiekermann is honoured and excited about the collaboration.
Jonne Kuyt, Creative Director of Edenspiekermann, says,
We really felt like pushing the briefing beyond its limits. Because of the extraordinary vision and mentality within the organisation it needed to stand out like never before. The ideas are unprecedented but extremely relevant for the market. It’s a courageous step of the organisation.
Jocelyn Quigley, Director of Marketing of The Lancet, says,
The Lancet chose Edenspiekermann because of their in-depth answer to the questions. “We were really enthusiastic by the truly outspoken and integrated idea of bringing our new promise to market.
About The Lancet
The Lancet began as an independent, international weekly general medical journal founded in 1823 by Thomas Wakley.
Over the past two centuries The Lancet has evolved as a family of journals (across Oncology, Infectious Diseases, Neurology, Respiratory Medicine, Diabetes and Endocrinology, Psychiatry, HIV, Haematology, and Global Health).
The Lancet aims to be a fully engaged participant in the life and times of medicine and medical science. There are editorial offices in London, New York, and Beijing.
Edenspiekermann is a multidisciplinary creative agency with more than 90 people with offices in Amsterdam, Berlin, Los Angeles, San Francisco and Singapore and focuses on designing smart, meaningful and lasting brand experiences.