A company’s website is their digital calling card, and it needs to be as effective as possible.
Even the best-conceived marketing campaigns could fall on deaf ears if in their center is a poorly designed website.
Your marketing strategy might catch the attention of prospective clients, but it is your website that will lead them to make the final purchase thus providing you with some real ROI.
This article will help you understand the importance of a quality web design, and will put some of the main arguments front and center so as to make the value of a properly designed website much more understandable.
It affects search engine optimization.
A lot of businesses opt for website redesign these days because their current designs simply do not help their Google rankings. The first step is usually eliminating duplicate content occurrences which is the easy part.
In addition, it is important that your website design contains options for inputting meta descriptions, Alt tags and the like considering that these are some of the more simple elements of SEO, thus making it essential that they are incorporated within your design.
It drives conversions.
And who doesn’t love those? Of course, it doesn’t only include purchasing a product or a service.
Conversion rate is calculated by the number of website visitors who complete the desired action. And the right website development experts can provide you with a design that can help improve the layout, text, and online forms to significantly boost your conversion rates.
It is important for you to convey your goals to the people designing your website so that they can act accordingly. Moreover, they can provide you with not only a great looking website, but also one that is effective when it comes to improving on your desired conversions.
It improves the user experience
User experience, or UX, is a very important factor that needs to be taken into consideration when we talk about website design and its effect on a marketing campaign.
For example, you can create high-quality content and place it on your site, and then use different channels to advertise it.
However, if your website is not user friendly the whole endeavour will be futile because all the people you have attracted using marketing tools won’t stay around long enough to check out your content and your product.
When talking to a web designer, you need to bring up the following features in order to insure the best possible UX. In the first place, there is the speed.
If your website is taking too long to load a new user is almost guaranteed to leave before even giving it a chance.
According to surveys done by Akamai and Gomez, nearly half of web users expect a site to load in two seconds or less, and they tend to abandon a site that isn’t loaded within three seconds. So as you can see, there is little room for error.
The next feature that has a great impact on UX is navigation. Make sure you simplify it. The easier it is for a user to go about and explore your website, the longer they’ll stay and there is a bigger likelihood of conversion.
Finally, we come to the visual elements that make up your website. They need to be designed in such a way so as to provoke emotions in your users, and if you accomplish that you will be bettering the overall user experience.
It can reinforce your company’s message.
Your website design is important for raising brand awareness and making a clear statement when it comes to your company’s goals. But it is also there to convey your company’s message and evoke emotions in your users.
Some carefully chosen images in combination with the right colour choices in the background can have a lot bigger impact then a blog post or a paid ad ever could.
Website design can play a lot of different roles in a marketing campaign. It can be there as a support system for reinforcing the desired message, or it can be the epicenter around which the whole campaign is build.
Either way it is a powerful tool that can both educate new users and drive them to make a purchase, just by using effective visual tools.
So there you have it, in reality there can’t be a successful marketing campaign without a well-designed website. Whatever effort and funds you invest in a marketing strategy can simply go to waste if you don’t have the right website design to provide it with a much-needed support.
So take your time, consult with web developers and come up with the design that will be the best possible representation of your brand and your company’s message; only then your marketing campaign will truly be successful.