Brave Bison’s in-house editorial team, dedicated to The Hook’s content output, worked closely with Malibu Rum to curate content for the #CoconutChallenge in order the connect the campaign with The Hook’s youth audience of 18-34s, across Instagram, Facebook and The Hook’s website.
Malibu has partnered up with platinum selling American DJ & producer, Dillon Francis, to remix The Coconut Nut song and have paired up with over 50 Malibu Ambassadors from seven different countries. The likes of X Factor sensation Fleur East, Made in Chelsea’s Georgia Toffolo, Ashley Banjo, AJ Pritchard and Jake Quickenden joined the ranks to bring the campaign to life in an energetic, coconut crazy dance routine.
The Hook is a youth entertainment channel and one of the leading social publishers in the world, home of trending news, entertainment and original video. With a community of over 10 million followers on social, they are the voice of a generation, delivering fresh, innovative and informed content to keep their fans in the loop. Launched in 2014, their award-winning channel has a global audience, reaching 200 million people each month across various digital platforms, making them the number one destination for the biggest and brightest viral-content.
About Brave Bison
Brave Bison is a social marketing agency. From influencer marketing & branded content to paid social & channel management, they help global clients to reach their full potential.