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The Biography Of Tomorrow – B2B Campaign Telling Personalized Stories Based On The Data From Google Cloud

Herezie Group has created a unique B2B campaign for Google Cloud to attract top executives of big companies in France.

As the term “digital transformation” has become more than just a buzzword, company owners are trying to adapt their businesses to this rapid change and learn more about digitalization to seek more opportunities in the business field.

To provide some insights on this issue, Google teamed up with the French agency Herezie to explain the importance of Google Cloud enterprise solutions to top executives of successful companies in France and make them aware of the future opportunities of this digital platform.

What Google and Hereize did was something surprising as they chose a non-digital way to create their digital related campaign: sending out confidential and personalized books.

biographies-of-tomorrow

After analyzing a huge number of data provided by Google Cloud, Herezie Group came up with a book collection named, “The Biography of Tomorrow”, sharing the potential future of top executives from ten selected industries.

Stories, telling the next ten years of company CEOs, had been written in collaboration with authors from the Cherche Midi Publishing house and the foreword of the books was written by well-known economist, Jacques Attali.

Do you like reading stories and pushing the limits of your imagination?

Here you may want to see what Google has been up to by telling more about the power of its cloud solutions to big company CEOs:

Jonathan Hadida, Head of Enterprise Marketing for Google Cloud France, shared:

Working with a publishing company was like meetings, lots of meetings. And it was very different from anything that we’ve ever done before at Google Cloud. Our goal was just to build a great mix of the vision that we had for these industries but also the publisher’s capacity to write a story that would be a pleasure to read for anyone.

Constantin Broudehoux, Entertainment, Gaming, Tech Sector Lead, Google Cloud France, said:

It is a first of its kind in fifteen years of sales. It has a great impact because it covers the business value of Cloud in a very personal manner. So, in the end, I think it is a great opener for board members.

As it has been shared, only one copy of each book was produced and was hand delivered to each executive.

If you count yourself as a good reader and books are kind of your privilege, it is impossible to not be jealous of these ten company CEOs as they have received ten of the most special, personalized and classified books ever.

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