TBWA\Chiat\Day Los Angeles announced they have been appointed as Airbnb’s new global advertising agency following a competitive pitch.
This appointment is an expansion of Omnicom-owned TBWA’s relationship with Airbnb. Earlier this year, TBWA\Singpore won creative duties for the brand in Asia Pacific and TBWA\London won the European business.
We’re delighted to be working with TBWA\Chiat\Day, one of the truly great global agencies, at one of the most exciting points in our history. The team rose to our challenge to find incredibly creative and authentic ways to connect with our community around the world, and we can’t wait to see what the future holds.
said Jonathan Mildenhall, Airbnb’s CMO.
The agency was selected because of a “rigorous and inventive strategy, provocative creative and understanding of the brand’s purpose and its potential,” Airbnb said in a statement. Though led by TBWA\Chiat\Day Los Angeles, TBWA\Paris and Lew’Lara\TBWA in Brazil also contributed as well as TBWA\London and TBWA\Singapore, who already work with Airbnb in Europe and Asia Pacific.
Stephen Butler, Chief Creative Officer, TBWA\Chiat\Day LA, commented:
We have a unique opportunity to watch history being made. Airbnb is at the forefront of a social revolution. As a brand, Airbnb is not only changing the way we travel but also the way we relate to one another. Airbnb is breaking down our preconceptions daily of what it means to belong in the world today.
Airbnb will not only have an impact on us as an agency, but on our existing clients too. It will excite us to better ways of thinking and better ideas for the great brands we work for. Its impact will be immeasurable.
With this new partnership, the agency will be involved deeply in the company’s business and is expected to deliver creative ideas against every brand touchpoint, in support of Airbnb’s ambitious growth targets and development of the brand globally. The first work is expected to break toward the end of 2014, with a focus on the U.S., Asia, Latin America and Western Europe.
The first TBWA work is expected to break toward the end of 2014, with a focus on the U.S., Asia, Latin America and Western Europe, according to the statement.