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Tangent Delivers New Website And Refreshed Identity For Peak

Digital customer experience agency Tangent has launched a new website for pioneering artificial intelligence (AI) company Peak. The project, completed in under three months, includes a complete redesign of Peak’s existing digital platform, as well as a refreshed brand identity for the Manchester-headquartered business.

Tangent, whose clients include Sky, SAP and IWG, was appointed by Peak ahead of four other agencies earlier this year following a highly-competitive pitch. Peak chose Tangent due to its wealth of experience in working with other B2B tech scale-ups, particularly in delivering projects for data analytics company Decibel.

Peak specialises in helping businesses become AI-driven to thrive and compete in the modern world, and has a customer portfolio that includes household names such as PepsiCo, ASOS, Footasylum and Fred Perry. This new website, www.peak.ai, and updated visual identity will support Peak’s ambitious plans for further growth both nationally and internationally.

Lauren King, Chief Marketing Officer at Peak, commented:

We have some very ambitious growth plans at Peak and believe that our new brand identity and website now reflect the global tech company we have become. Throughout the process of working on this project, Tangent demonstrated an understanding of our market and our unique proposition. Above all, the team were visibly enthused by Peak and our values – as pioneers in an emerging new sector, this was really important to us.

Richard Trigg, Experience Design Director at Tangent, added:

We’re delighted to have worked with the team at Peak over the last few months in getting this project live. They’re an exciting company who are at the forefront of AI. We’re looking forward to helping them convey this message to the world more effectively thanks to the exciting work we’ve done together.

Who Is Peak

Peak is a pioneering artificial intelligence (AI) company, on a mission to help businesses do great things by providing them with the ability to drive value from their data with AI and machine learning, at scale and speed.

Founded in 2014, Peak has grown rapidly, and has been recognised as one of the fastest-growing tech companies by GP Bullhound. It has secured over £5m in funding to-date to support the company’s ongoing investment in machine learning and AI technologies, and further accelerate sales growth.

Headquartered in Manchester, Peak also has offices in London, Edinburgh, Jaipur and Brisbane. Its clients include ASOS, Fred Perry, Footasylum, PepsiCo and Speedy Hire.

Peak is an Amazon Web Services (AWS) Partner, and holds Machine Learning Competency status.


About Tangent

Natural born problem solvers, Tangent is the digital agency that’ll help you realise your potential, reimagine your customer experience and reinvent your future – fast.

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