If you have a virtual reality headset like Google Cardboard or Daydream, you can experience the holiday windows in a much different way this year.
In every year, more than 5 million people travel to Manhattan during the holiday season to have a look at the magical holiday windows on the Madison, Fifth Avenue and beyond. To do something remarkable with this, Google shot high-resolution imagery windows and make a VR project out of this.
Called Window Wonderland, the digital versions of the windows can be able to ‘experienced’ in a web browser, on a smartphone or tablet, or via a VR headset.
Let’s watch the introduction of the tour, here:
At any point in one’s virtual walk, they can zoom in to see the details on the displays, like flowers at Bergdorf Goodman or the Southpark characters at Barney’s.
The creators of the experience are Art, Copy & Code, part of Google’s marketing function. They shot high-resolution imagery of the windows of 18 iconic New York stores.
Department stores Barneys New York, Bergdorf Goodman, Bloomingdale’s, Lord & Talyor, Macy’s and Saks Fifth Avenue; jewelers Cartier and Tiffany’s; fashion retailers Burberry and Polo Ralph Lauren; luxury designers Fendi, Henri Bendel, and Louis Vuitton and new kids on the block ABC Carpet and Home, American Girl, Michael Kors and Tory Burch are all part of the Window Wonderland digital experience.
Aman Govil, who heads Art, Copy & Code, says,
Our day-to-day work is thinking about how we might use our technology that’s created across Google to create new marketing experiences and new brand storytelling, and hopefully provide inspiration to other creatives.
If you’re from outside of New York, you can still be a window-shopper and experience this VR platform!